World-leading luxury beauty brand Emma Lewisham has appointed Special as its creative, strategic, and media agency as it prepares for global growth.
After two years of incredible success disrupting the global beauty industry and establishing a strong presence in markets including New Zealand, Australia, the United States, United Kingdom, Italy and Hong Kong, Emma Lewisham is preparing to expand its global brand presence. Special will work with Emma Lewisham to finesse its brand proposition to help it build the foundations for global growth ahead of strategic rollouts across selected international markets.
Emma Lewisham, the brand’s founder says: “Special’s passion for working with businesses that aim to have a positive impact on our planet was a key factor in our decision to appoint it as our creative and strategic agency. Our brand purpose and values are well aligned with Special’s, making it a natural fit as a partner. As we scale the brand, we wanted to ensure we were working with an agency that is also a global force and one that not only prioritises innovative brand communications but one that also understands our core business values.”
Special’s co-founder and CEO, Tony Bradbourne says: “Emma Lewisham is the perfect example of local innovation that is disrupting the $163 billion skincare market to put New Zealand on the map as a global industry leader.”
“New Zealanders are renowned for pioneering solutions to key market challenges, particularly when it comes to sustainability. Emma Lewisham is a perfect example of this. Emma Lewisham has made circularity mainstream in the beauty industry through promoting a ground-breaking global take-back program, the Emma Lewisham Beauty Circle that has set a new benchmark for sustainability in the beauty industry,” says Bradbourne.
“We couldn’t be more excited to work with an industry-leading brand to deliver creative strategies that build awareness for the brand both locally and internationally. Emma Lewisham has already made waves globally, showing that consumers place high value on brand ethics. We have no doubt that the brand will continue to grow at pace and are excited to deliver results for Emma Lewisham.”
Emma Lewisham proudly rivals the most recognised luxury brands in the world while being a global leader towards a circular and climate positive beauty model. Emma Lewisham has been featured in leading publications including Vogue, Forbes, Harper’s Bazaar, Gritty Pretty, Allure and Byrdie to name a few. The brand has become a staple in celebrities’ vanities, including the likes of Phoebe Tonkin, Lara Worthington, Georgia Fowler, Gemma Ward and Irina Shayk.