The Spinoff launches debut brand campaign via Daylight Creative
The Spinoff has launched ‘Aotearoa Published Daily’ – the first brand campaign in its seven-year history.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Kami appoints The Ogilvy Network and Wavemaker
The WPP win will cover brand strategy and development, communications strategy, and campaign creative, media strategy and implementation.
Dentsu Aotearoa delivers new All Wheel Drive campaign for Subaru
To showcase Subaru’s All Wheel Drive capabilities, dentsu Aotearoa and Clockwork Films have created the story of a quintessentially Kiwi ice run.
Rainger & Rolfe help Dosh out the cash
Dosh have launched a highly visible activation campaign via agency partners Rainger & Rolfe and Tilt Media, designed to raise brand awareness.
Today FM and Generate team up
KiwiSaver specialists, Generate, have come on board as the foundation sponsor of Today FM’s breakfast show Tova.
Pepperstone goes to market with global campaign via Saatchi & Saatchi NZ
Australian CFD broker Pepperstone has appointed Saatchi & Saatchi NZ as its global strategy and creative agency, launching a new brand proposition.
Augusto helps reposition Te Puia to a domestic audience with new campaign
After winning a competitive pitch last year, Augusto has crafted a new brand campaign to help reposition Te Puia.
Magazine Collective launches to make advertising in mags easier and more effective
The Magazine Collective consists of 6 publishers working together to offer advertising solutions into 12 of the most recognisable magazines in NZ.
Today FM to launch in March
MediaWorks’ new talk station Today FM will launch on Monday 21 March.
Noel Leeming slides on into the Winter Olympics
After representing the nation at show jumping during the 2021 Summer Olympics, Noel Leeming is back in ice-skating boots via a new spot from TBWA.
Spark Sport invites Kiwis to ‘see sport differently’ via Colenso BBDO
In their very first brand campaign via Colenso BBDO, Spark Sport positions themselves as the entertainment provider that ‘sees sport differently’.
Summer cinema admissions up 60% YOY
December and January cinema audiences eclipsed the comparable 2020/21 school holiday period by 60 percent.
Record ad market ad spend in December and CY2021
NZ’s media agency market has emerged strongly from the bruising pandemic in a far stronger state, with ad revenues soaring 19.1% in CY2021.
Cunard rolls out biggest brand campaign to date in New Zealand
Luxury British cruise line Cunard is eager to get in front of its Kiwi audience to help reignite the excitement amongst new and existing passengers.
Vevo launches new app on Google TV and other Android TV OS devices
Vevo’s VOD app is now available to music video fans in 11 territories via Chromecast with Google TV, Google TV smart TVs & other Android TV devices.
13 NZ publishers join Meta Aotearoa Audience Development Accelerator
Meta has announced that 13 news organisations will take part in the Meta Aotearoa Audience Development Accelerator beginning in March.
NZME acquires Radio Wānaka
NZME has acquired Radio Wānaka and its associated frequencies, continuing its commitment to invest in local content across the regions.
IAB New Zealand releases e-commerce whitepaper
The purpose of this paper is to provide insight on the state of ecommerce in NZ, with an overview of the marketplace and the latest research.
DDB Sydney named one of world’s top eight agencies
DDB Sydney has become the only agency across Asia-Pacific to make the prestigious 2022 Contagious Pioneers list.
Television wins Olympic viewing
New research shows that 61 percent of Kiwis plan to watch the Beijing Winter Olympics this year on live TV.
Three’s morning show relaunches next week
Morning TV viewers can look forward to waking up to Three’s all-new morning show next week, as it launches on Tuesday 8 February.
Hype & Dexter named APAC Partner of the Year Winner in HubSpot’s 2021 Performance Impact Awards
Digital transformation agency Hype & Dexter has been named a winner in the APAC Partner of the Year category in HubSpot’s Performance Impact Awards.
WPP recognised in Bloomberg Gender-Equality Index
WPP has been named in the 2022 Bloomberg Gender-Equality Index (GEI) for the fourth consecutive year.
Special’s Chief Strategy Officer appointed to AME Awards Advisory Council
The 2022 AME Awards Advisory Council has announced the addition of 6 high-level advisors, including Rory Gallery, Chief Strategy Officer at Special.
Kargo and Adelaide team up to deliver better media quality metrics for brands and publishers
Kargo is the First SSP to Measure Inventory with Adelaide AU, Delivering Increased Media Quality Transparency for Brands and Publishers.
Daylight and Mental Health Foundation launch ‘Refreshing Walks’
The Mental Health Foundation, Ministry of Health and Daylight Creative brighten South Auckland’s streets with their Refreshing Walks campaign.
Australian Lamb sends letter to Jacinda Ardern
Australian Lamb sends letters to world leaders via international billboard campaign.
Proximity and DairyNZ launch new dairy sector engagement campaign
Proximity & DairyNZ have collaborated on a new campaign to tell the dairy sector’s story and encourage Kiwis to learn more about its opportunities.
Strategy celebrates 2021 with a ‘Year In Acronyms’
Strategy Creative signed off 2021 in style. As part of their annual award winning Christmas Paper there was one design that really stood out.
Carol Hirschfeld joins Today FM
Journalist and producer Carol Hirschfeld is joining MediaWorks’ new talk station Today FM as the Executive Producer of the Tova breakfast show.
IAB announce new programmatic DOOH benchmark impression formula
IAB has agreed on an industry benchmark Impression Multiplier formula for New Zealand based DOOH suppliers activating inventory programmatically.
LENS shows mass return of Kiwi audiences at the start of 2022
Digital OOH audience measurement platform LENS Analytics has shown through its traffic reports that Kiwis are back to work in large numbers.
Wellington’s new marketing ploy
A giant sculptural sign on the waterfront will present new photo opportunities for locals and visitors as they physically become a part of Wellington.
Call for entry in the 2022 PRINZ Awards opens
Organised by the Public Relations Institute of New Zealand, the PRINZ Awards showcase the breadth of work undertaken in the industry in the past year.
Contact Energy announces new brand platform
Contact Energy has unveiled a new brand platform ‘It’s good to be home’ via Special.
Southern Cross and TBWA launch next chapter of ‘With You’ story
Southern Cross has launched the next chapter in its ‘With You’ story with a new creative platform via TBWA\NZ.