Wellington’s new marketing ploy
A giant sculptural sign on the waterfront will present new photo opportunities for locals and visitors as they physically become a part of Wellington.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Call for entry in the 2022 PRINZ Awards opens
Organised by the Public Relations Institute of New Zealand, the PRINZ Awards showcase the breadth of work undertaken in the industry in the past year.
Contact Energy announces new brand platform
Contact Energy has unveiled a new brand platform ‘It’s good to be home’ via Special.
Southern Cross and TBWA launch next chapter of ‘With You’ story
Southern Cross has launched the next chapter in its ‘With You’ story with a new creative platform via TBWA\NZ.
Media industry announces Te Rito journalism cadets
NZME, Māori TV, Discovery / Newshub and the Pacific Media Network have selected the 25 cadets of the Te Rito development programme.
It’s back to school with The Warehouse and DDB Aotearoa
The new campaign, by DDB Aotearoa, follows a family preparing to get back into a new year of schooling, work and higher education.
North & South magazine announces new editorial appointments
Over the past year, North & South has relaunched & redesigned its print magazine and created a standalone website, now it’s announcing a new Editor.
MediaWorks announces new talent for Today FM
MediaWorks has announced that Carly Flynn, Nickson Clark and Dave Letele are set to join Today FM in 2022.
Tiger Beer presents: The Year of Your Tiger
Tiger Beer has teamed up with global football icon Son Heung-Min to ignite a movement to encourage people to achieve their boldest ambitions in 2022.
2022 outlook report details opportunities and challenges for omnichannel marketers
Mediaocean has released its 2021 Market Report and 2022 Outlook, the inaugural year-end survey of 250+ advertising and media executives.
APAC Effie Awards names new Chairwoman
Effie Asia Pacific has announced that Nicole McMillan of DKSH has been appointed as the 2022 Awards Chairwoman.
Strategy wraps up the year
As a creative agency, Strategy believe it is absolutely expected that their end-of-year gift should express their creative skill.
Stuff ends 2021 on a high
Following a period of absence, Stuff has re-joined Nielsen Digital Content Measurement reporting, seeing its unique audience reach 2.42m in November.
UNIVERSAL TV the number one channel on SKY in November
UNIVERSAL TV was the number one channel on Sky New Zealand (inclusive of sport) during the month of November.
NZME and Go Media named Official Local Promotional Partners for ICC Women’s Cricket World Cup 2022
NZME & Go Media will deliver extensive radio, print, digital and out-of-home promotion and coverage to help Kiwis follow the event.
Overdose. claims two top accolades at Google Awards
Overdose. has racked up two major honours at the recent Google AUNZ Premier Partner Awards.
Trade Me Kindness Stores hit the streets with help from oOh!media
Trade Me’s Kindness Store is back for another year in an attempt to spark some Christmas joy for those in need this festive season.
Motion Sickness saves Christmas via Santa QR Cookies
In a year ravaged by uncertainty, cancelled shoots and lacklustre Zoom calls, Motion Sickness have baked up something to get out of bed for.
TBWA\NZ wins Fletcher Living account
Following a competitive pitch, TBWA\NZ has been named agency of record to manage all strategy, creative and brand work for Fletcher Living.
Jetstar and dentsu disguise the worst Christmas gift of all time
To spread a little Christmas chur, Jetstar and dentsu Aotearoa have turned the world’s worst Christmas present – socks – into the choicest.
NZME announces new lineups for The Hits, ZM and Flava
New Zealand Media and Entertainment has announced lineup changes for 2022 across entertainment radio brands Flava, The Hits and ZM.
LeaderBrand launches new website designed by Chemistry
Designed by Chemistry, brought to life by development agency Osynlig, the new site targets consumers, industry & Government with wide-ranging topics.
Hummgroup’s Q Christmas retail campaign kicks off with FEDERATION
Q Card’s big, furry pink guy is back for the latest Qmas epic, ‘Ultimate Summer’, a collaboration between FEDERATION, Toybox, Mosh and hummgroup.
Colenso BBDO issues clients restraining orders over summer break
Colenso BBDO has come up with a Christmas gift for their clients that should ensure everyone gets the break they need.
Bravo launches new brand campaign
Now in its fifth year, Bravo New Zealand has marked this milestone by developing the channel’s first-ever brand campaign by Good Viking.
SPCA Pet Insurance launches with new TVCs by FCB
Greenstone Financial Services NZ in partnership with SPCA has launched its first branded pet insurance into the NZ market – SPCA Pet Insurance.
Go Media raise the bar as Athletics NZ outdoor media partner
Go Media became an Athletics NZ partner in early 2021 and has been committing their outdoor digital billboard space to promote grassroots athletics.
Chopper Trust launches digital donation drive via Topham Guerin
Auckland Westpac Rescue Helicopter Trust have launched their first digital donation drive in partnership with Topham Guerin.
Wendy’s and together serve weather-dependent creative on Tik Tok
As the summer heats up, a new social campaign from Wendy’s and media agency Together is cooling TikTok users down.
Freeview to sunset its On Demand service
Freeview is preparing to end one of its free services, Freeview On Demand, by late 2022.
MBM New Zealand wins gold for Brand Awareness
MBM New Zealand and Serato have been awarded Brand Awareness Premier Partner of the Year at the Google AUNZ Premier Partner Awards.
The Spinoff and Meta reach commercial agreement
Meta has announced that it has signed a commercial agreement with The Spinoff to invest in technology and product innovation.
New Kiwi digital website aimed at Gen Z launches today
A digital content platform aimed at Kiwi teens, launches today.
MediaWorks increases its digital portfolio
MediaWorks has acquired the remaining stake in Digital Commons becoming its outright owner.
Urban List celebrates 10th-anniversary revealing new brand strategy
Urban List has celebrated their tenth anniversary by revealing a new look and brand strategy.
Sky launches rewards programme via Quantum Jump
With a desire to say thank you to their customers, Sky has launched Sky Rewards with the help of strategic marketing agency Quantum Jump.