Luxury British cruise line Cunard is eager to get in front of its Kiwi audience to help reignite the excitement amongst new and existing passengers.
‘The Fine Line’ campaign is Cunard’s most prominent advertising campaign to date, and has been brought to the market by Sydney-based media agency, This is Flow, and UK-based creative agency, the7stars.
In a bid to grow its appeal in the New Zealand market, the campaign will see a heavy media presence to support the launch.
Aptly named ‘The Fine Line’, Cunard is launching a new TVC across TVNZ.
The 30-second hero TVC showcases the way Cunard pays precise attention to detail and finer things in life, demonstrating how a myriad of small differences delivered with attentive care are what makes Cunard distinctive.
In the advert we see the iconic Bellboy demonstrating Cunard’s White Star Service as he makes a series of small adjustments that in turn seamlessly link to guests elsewhere revelling in the bliss of uniquely Cunard moments.
The campaign will be supported by a range of visual assets, rolled out across major print and digital titles.
“We’re very excited to be launching this campaign to the market after navigating a challenging two years for our industry. Cunard is looking forward to reenergising and reigniting the cruising experience in New Zealand, and this campaign will help us do exactly that,” says Katrina McAlpine, Cunard’s Commercial Director, ANZ.
Cunard have invested heavily in this campaign which will run throughout the year.
The campaign comes at a pertinent time as Cunard gears up to reveal its fourth yet to be named ship in early February.