Today FM and Generate team up

KiwiSaver specialists, Generate, have come on board as the foundation sponsor of Today FM’s breakfast show Tova.

Tova will broadcast on the MediaWorks-owned Today FM each weekday between 6:30am and 9am with Tova O’Brien and Mark Dye sharing all the latest news and perspectives, along with newsreader Carly Flynn.

MediaWorks Director of News & Talk Dallas Gurney says it’s great to have Generate partner with Tova for 2022.

“Generate is a great start up Kiwi company which aligns well with our fresh, new talk brand. We’re really excited to work closely with them as we launch the new station and throughout the year.”

Generate CEO Henry Tongue is equally proud to announce the new relationship with Tova and MediaWorks.

“Generate is all about supporting Kiwis with smart KiwiSaver advice, so they can grow their savings and achieve the retirement lifestyle they want. Partnering with Tova is a great fit for us, as we hope to bring honest, open and helpful talk to New Zealanders.”

Today FM will launch on Monday, March 21.

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