Sport is all about big games, big stars, and big hits for broadcasters. But Spark Sport reckons that’s not quite true. In their very first brand campaign via Colenso BBDO, the broadcaster positions themselves as the entertainment provider that ‘sees sport differently’. Where in-match moments affect more than just the game, they change culture.
Directed by Vince McMillian, the 30 second campaign packs a punch. Highly energetic with layered scenes of action, we watch the cause and effect sport has on the identity of a single family, lived primarily through the eyes of its youngest son.
Colenso BBDO’s Strategy Director, James Tucker, says, “sport is so much bigger than just what happens on the field or during the game. Its influence on identity, connection and culture is undeniable. It’s exciting to see Spark Sport capture this and bring it to life.”
“Sport fandom and consumption is constantly evolving and as a broadcaster, it’s our responsibility to evolve with it,’ says Chae Blewitt, Marketing, Acquisition and Retention Lead at Spark Sport.
“‘See Sport Differently’ represents our commitment to all New Zealand sports fans, to provide a platform to see sport on their terms. We’re really excited to continue to build on this brand position during a huge year of sport in 2022.”
Spark Sport’s campaign launched 16 January on TV and rolls out across social, digital and online channels, where viewers can ask themselves how they see sport.
Credits
Client: Spark Sport
Client: Chae Blewitt
Sport Marketer: James Douglas, Emma Kershaw
Agency: Colenso BBDO
Production Company: Reel Factory
Director: Vince McMillian
Producer: Gareth Williams
Editor: Phil Gow
Animation: Gino Valencia
VFX: Leon Senf
Post Production: Reel Factory
Sound Design: Franklin Rd
