Dentsu Aotearoa delivers new All Wheel Drive campaign for Subaru

There’s nothing worse than a warm beverage that’s best served chilled.

To showcase Subaru’s All Wheel Drive capabilities, Subaru of New Zealand via dentsu Aotearoa and Clockwork Films have created the story of a quintessentially Kiwi ice run.

The campaign sees Subaru’s All Wheel Drive capabilities at work, navigating New Zealand’s unique geography, making a the journey from mountain peak to lakeside as effortless as a quick trip to the camp store or gas station.

Subaru of New Zealand National Marketing Manager, Daile Stephens says: “When we briefed this campaign we were looking for a quintessentily Kiwi way to hero All Wheel Drive, which comes standard on every single NZ new Subaru sold in New Zealand. The Dentsu and Clockwork teams have done a fantastic job to showcase Subaru’s unrivalled driving confidence in all conditions and terrains, proving that Subaru and New Zealand really are made for each other.”

With Covid lockdowns dashing dreams of flying to the South Island, Glenorchy was swapped for Glen Eden, creating a mountainous escape in the middle of summer.

Matt Woods, Senior Creative, dentsu Aotearoa, comments: “While lockdown proved tricky, we navigated it with All-Wheel Drive precision, creating a memorable brand campaign right here in the Auckland alps.”

Directed by Clockwork’s Ryan Heron, the campaign will run across TV, social, digital and outdoor.


Subaru of New Zealand

Managing Director – Wallis Dumper
National Marketing Manager – Daile Stephens
Assistant Marketing Manager – Amie Mildon

Dentsu Aotearoa

Managing Director: Murray Streets
Executive Creative Director: Hadleigh Sinclair
Creative Director: Rob Longuet
Senior Creative: Chelsea Sietses
Senior Creative: Matt Woods
Design Lead: Steve Nute
Designer: Erin O’Connell
Designer: Shevonee Muthiah
Producer: Tim Costar
Account Director: Amanda Tonkins
Account Manager: Jille Cristobal


Production Company – Clorkwork Films
Director – Ryan Heron
Producer – Claudia Niubo
DOP – Ben Montgomery
Colourist – Matic Prusnik
Post Production – Toybox
Audio post – Franklin Rd

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