The Batman had an incredible release weekend across New Zealand, attracting over 70,000 bat-fans flocking to the cinema to catch the latest DC instalment.
The film raked in a stellar $1 million at the box office across its opening weekend, topping Bond: No Time To Die’s box-office result.
Matt Tremain, Sales Director New Zealand at Val Morgan Group, comments: “We know we’re set for an outstanding year ahead as highly anticipated titles such as Morbius, Doctor Strange in the Multiverse of Madness, Top Gun: Maverick, and Jurassic World Dominion, all set to release over the coming months. Cinema is just getting started and we know that the positive momentum will keep building as these key titles roll out”.
According to the cinema advertising solutions provider, 73 percent of The Batman’s opening weekend audience was in the 18-39 demographic.
Tremain continues: “Cinema is the most powerful medium for brands and advertisers to be a part of, especially if they’re looking to reach youth audiences. Over the past months we’ve seen audiences skyrocket, which not only is driven by blockbuster titles like The Batman, Spiderman, and Uncharted, but the shared experience that youth audiences are looking for, which cinema delivers and reinforces the fact that cinema should be a part of every youth campaign.”
According to January 2022 SMI ad spend data, cinema saw spend up 74.3 percent YOY.
