Natural Paint Co, the paint challenger brand created to provide safer non-toxic alternatives to traditional chemical paints, has appointed Sling & Stone as its agency of record.
The agency is tasked with growing the brand’s presence among the environmentally conscious and interior passionate consumers, but moving away from the traditional tactics of product placement, paid content and colour trends that dominate from traditional brands.
Founded in Christchurch, Natural Paint Co’s vision is to completely redefine the paint industry by reducing the use of toxic chemicals, making healthier living environments the first choice, and ensuring sustainable ingredients are the only choice – all with an added focus on the online experience.
Sian Church, Head of New Zealand, Sling & Stone, says: “Like many of our clients, Natural Paint Co is a disruptor challenging the status quo, so a perfect fit for our growing consumer portfolio.
“The dominance of existing paint brands is tired and dated, leaving the market wide open for a brand like Natural Paint Co. They’re shaking up the multi-billion dollar chemical paint industry with the goal to make the world’s best paint that is healthier for people and the environment. And just like them, we’ve created our own PR formula on how to get the product into consumers’ hands – so watch this space.”
Dea Majstorović, Director of Marketing and e-Commerce at Natural Paint Co, adds: “Sling & Stone was the stand out agency for me when assessing our options in the market. They sit apart from the age old model of traditional agencies that make up the NZ landscape. Their creativity in suggesting new ways to reach our audience is impressive and we couldn’t have found a better partner who shares our vision and values.”