The Comms Council’s Strategic Planning Lab course is back for 2022. The three-day course will provide a strong grounding in the core concepts that underpin effective strategic thinking in today’s communications market. Through provocative presentations from leading industry experts and a challenging live brief to work through, participants will increase their confidence to turn strong strategic thinking into effective action.
The course, which has been designed to amplify the strategic thinking abilities of advertising and marketing professionals, will be led by Rupert Price – Chief Strategy Officer – DDB NZ, and will feature guest sessions from an array of heavy hitters.
Price says: “If you don’t know where you’re going, then it doesn’t matter which road you take. A clear strategy is not just about knowing where you want to go but also the choices you need to make to get you there. This course will broaden your understanding how to build a winning strategy and the steps you take that will get you there”.
Aimed at mid to senior account managers, planners, media or digital managers, participants will be engaged in the entire strategic process, from insight gathering to briefing and selling their thinking and they’ll leave with practical tools and understanding with which to develop more focused, persuasive and creative strategic thinking. They’ll also be exposed to the thinking behind some of New Zealand’s most well-known marketing success stories, told by the people responsible for the thinking.
Dates: Wednesday 11 May, Wednesday 1 June, Wednesday 29 June
Booking deadline: Wednesday 27 April
Visit the Comms Council website for more details.
