amaysim shares the love in their latest campaign via 72andSunny and Avenue C

With its latest campaign via 72andSunny and newly appointed media agency, Avenue C, challenger telco brand amaysim is looking to stand out from the pack. 

Relationships with telcos are usually pretty toxic due to poor customer service, hidden charges, lock in contracts, the list goes on. amaysim, however, boasts an impressive NPS score of 57 – their 1 million strong customer base truly love being with them. This love is evident in the abundance of positive customer reviews online, and in social media comments.

amaysim’s new campaign takes this online love, offline, with hundreds of OOH and radio placements, broadcasting customer reviews nationwide, to show how good it feels to be with a telco that loves their customers.

“Love is not a word we normally associate with Telcos. Sharing real reviews felt like a super transparent and impactful way to demonstrate the crazy levels of customer love that people have for amaysim,” says Luke Martin, ECD at 72andSunny.

Rachel James, Senior Manager Brand Strategy, Research and Insights at amaysim adds: “We wanted the new campaign to reflect the big love that we have for our customers. 72andSunny and Avenue C took this idea and ran with it, and we love the result. What could be more authentic and impactful than sharing what it feels like to be an amaysim customer, in their own words.”

Pia Coyle, Managing Partner at Avenue C comments: “It’s been exciting to plan and execute amaysim’s newest campaign, a high impact multi-channel campaign; including an integrated audio partnership helping Australians find and celebrate love, running in complement to a heavily weighted OOH campaign, showering Australians with amaysim’s amazing reviews across every capital city. We know this will show all of Australia just how much our customers love amaysim.”


Client: amaysim
Creative: 72andSunny 
Media: Avenue C
Production: Projectworks
Sound Design: Otis Studios

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