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MediaWorks launches creative studio, Passionfruit

MediaWorks has announced the creation of a dedicated in-house creative studio, Passionfruit.

Alex Kenny has been appointed as Creative Director to lead Passionfruit, and has more than 12 years’ experience in the creative and media industries, six of those spent at MediaWorks.

Kenny says: “Passionfruit is about owning the conversation with clients from concept to completion. Offering them a different way of thinking that innovates, resonates and produces opportunities.

“We are excited to be able to offer clients creative and brand strategy, as well as asset production across all platforms including digital, print, audio and video.

“We’re committed to always taking a future-focussed and contemporary approach to create the brand intimacy we know our customers want to help drive results.”

MediaWorks Commercial Director Liz Fraser adds: “We are excited to evolve the conversations we have with customers by offering this full service creative studio. Passionfruit builds on our award winning audio expertise by offering a broader range of creative solutions to meet all our customers’ needs.

“At the heart and soul of this new offering is a passionate group of creatives that are big believers in problem solving, storytelling and discovery. I’m looking forward to seeing the campaigns and results they produce for advertisers.”

MediaWorks’ Passionfruit team:

Alex Kenny – Creative Director
Alastair Barran – Lead Creative Strategist
Hannah Venneman – Creative Strategist
Molly Callanan – Central Creative Strategist
Ashleigh Barnes-Collier – Southern Creative Strategist
Brad Baird – Art Director
Lana Byrne – Video & Design Specialist
Sam Curtis – Digital Designer
Aisha Johan – Graphic Designer

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