TradeMe launches DIY ad platform
Auction website TradeMe has launched self-service ad platform Local Ads, aimed at small- to medium-sized businesses.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Second screen stoush
TV3’s ‘competitive current affairs’ show The Vote discussed whether Auckland was sucking the life out of New Zealand this week. Throng.co.nz’s Regan Cunliffe wasn’t too impressed and wrote a post entitled ‘when whoring for ratings doesn’t work’. And he copped an earful on Twitter from the two stars of the show, Duncan Garner and Guyon Espiner.
The Compendium: 14 August
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
2degrees shifts to Special
TBWA\ has been in the trenches with 2degrees since it started in 2009. But that fruitful relationship has come to an end, with Special Group coming out on top after a competitive pitch.
Ready, aim, fire: iSite Media launches new targeting and measurement tools
An Achilles’ Heel of the outdoor industry is its perceived lack of measureability and targeting. But iSite Media has taken a big step to remedying that, with the launch of a suite of products that claim to deliver highly targeted outdoor media solutions and offer media agencies better campaign planning tools. Plus: Andrew Renholds gets his spy on.
#stoptheGCSBbill claims a first after crowd-funding ad campaign
A crowd-sourced campaign to stop the GCSB bill, which would grant the Government greater surveillance powers over New Zealand residents and citizens, has reached its funding goal on PledgeMe.
TRN dangles an impressive musical carrot to up iHeartRadio numbers
The Radio Network’s digital offering iHeartRadio was in gestation for slightly longer than anticipated, but it’s out and it’s proud and, in an effort to get more New Zealanders signed up to the streaming service, it’s putting on a free concert starring the current apple of the Kiwi music industry’s eye, Lorde.
Looking for meaning—and not finding it
PopPress remembers a time when it tried to find out what Kelloggs’ LCMs stood for. It remains a mystery to this day and it may never be solved. But does it matter what an acronym actually stands for? Phone maker HTC doesn’t think so and it’s launched a massive (supposedly $1 billion) Here’s to Change campaign starring Robert Downey Jr that says it can mean whatever you want it to mean, whether that’s Humongous Tinfoil Catamaran, Hipster Troll Carwash or Hot Tea Catapult.
Igloo focuses on flexibility in latest campaign
Sky and TVNZ’s joint pay-TV venture Igloo was announced in late 2011. Its first ads were created by Sugar & Partners and now Brandspank, which has taken over as Igloo’s agency for all marketing communications, has launched a new mockumentary-style TVC campaign that aims to emphasise the flexibility and control the product and its services offer.
Finding our voice: the rediscovery of BNZ’s ‘Who Are We’ campaign
These days the idea of New Zealandness is a dime a dozen in advertising. But it certainly wasn’t always that way, with British accents and values typically being favoured in the nation’s early television advertising. Colenso’s ‘Who are we’ campaign for BNZ in 1990 is widely regarded as one of the first to “consciously reflect a distinctive New Zealand identity”. And for the first time that full series is available to view online.
Inside: Young & Shand
Who starts a new digital agency in the middle of a global recession? Ben Young and Duncan Shand, that’s who. We talk to the Young & Shand co-founder and managing director about the company’s plans and why its clients still need a specialist digital agency.
People’s Choice: how Westpac and DDB added some humour to the banking landscape
After almost 1,000 votes, the entertaining fish out of water tale that aims to show that Westpac has ways of helping customers into their own house has taken out the StopPress/MediaWorks People’s Choice Award. Micheal Healy, Westpac’s portfolio director — brand and marketing, takes us through the thinking behind it.
‘Feels good inside’: behind Toyota and Saatchi & Saatchi’s feline phenomenon
Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.
Toyota’s smitten, masochistic kitten takes StopPress/MediaWorks TVC of the Year title, Westpac’s ‘Flatties’ wins People’s Choice
Chins have been stroked, cases have been put, voices have ben raised and chocolate thins have been consumed. Which can mean only one thing: the winners have been chosen for the StopPress/MediaWorks TVC of the Year.
Finding the perfect endorsement
Roger Federer is good at a lot of things: tennis, making boatloads of money and not really sweating much on court. But he’s not too highly regarded for his acting skills, as this groaner for Lindt shows. But through the wonders of modern technology, help might be at hand for those agencies hoping to get sports stars to better endorse brands. It’s certainly assisted NBA star Blake Griffin’s commercial skills.
Digital ad spend to overtake newspapers by 2016 – IAB
Digital advertising revenue will overtake newspapers in 2016, the Interactive Advertising Bureau says.
Review: Bento for iPad – compartments for everything
Most productivity apps attempt to organise one part of your life–work, your personal life, your finances. Bento for iPad is a database that doesn’t make that distinction, but rather encourages you to do a little bit of everything.
Everything trivial
Organisations like the Broadcasting Standards Authority and the Advertising Standards Authority have a difficult job dealing with the multitude of complaints that come flooding in. But they do get to laugh at the ridiculous ones and P J Radich, the chair of the Broadcasting Standards Authority, has released a list of trivial complaints that it has received.
Two teams, one cup
Australians are renowned for their dignity, manners and good grace. So it’s no surprise to see a bunch of ex-Wallabies erecting a billboard that offers the All Blacks a warm welcome to Australia for the Bledisloe Cup.
Telecom: Vodafone changes ads; Vodafone: We’re changing nothing
Telecom and Vodafone both announced today that Telecom has dropped court proceedings against Vodafone, after the latter’s SuperNet advertising ruffled some feathers.
TVCs of the Week: 13 August
Cadbury’s dreams, Regina’s first world problems and TVNZ’s draining of the talent pool make the playoffs.
Mate, you’re dreamin’ – but Cadbury can make it a reality
Have you got a dream? It’s to go to space, right? Well, Cadbury probably isn’t going to send you there, but it might make one of your slightly less-ambitious dreams come true with its new Cadbury Dreams campaign.
Fairfax and House of Travel aim to fuse content and commerce
APN won the pitch for Tourism Australia’s media business recently, relieving Fairfax of its duties. But now Fairfax has a broader range of destinations to promote, after signing a deal with the House of Travel that encompasses contextual commerce and co-created content.
If Pink Floyd made car ads
Clearly drug testing is not a priority at Berlin ad agency Storz & Escherich, because the company produced this ad for pre-owned Minis.
APN wins Tourism Australia business off Fairfax, chooses four well-known Kiwis as Aussie advocates
Four well-known New Zealanders—Judy Bailey, Colin Mathura-Jeffree, Jon Bridges and Michael Van de Elzen—are packing their bags and indulging their passions in Australia as part of Tourism Australia’s new content marketing campaign with APN.
Regina harnesses the power of patriotism and nostalgia with brand relaunch
Regina, one of New Zealand’s original confectionery brands, has been laying dormant since 2001. But it has now been reborn, with a new look, some quirky new Kiwi-fied products and a new ad campaign that focuses on the first world problem-solving ability of its creations.
Air New Zealand puts booking system in your pocket with app upgrade
Air New Zealand has announced an update to its mPass mobile application that now allows users to book flights using their smartphones or tablet devices, getting people one step closer to never needing to sit on their computers again.
Shine switches its dairy allegiances after Goodman Fielder win—UPDATED
After a competitive pitch, it’s thought Shine has won the Goodman Fielder dairy business, which means it has said goodbye to Fonterra.
Groove Guide owner buys Rip It Up magazine—UPDATED
Music magazine Rip It Up has been sold to Groove Guide publisher Grant Hislop.
Newspapers get a case of the drops in latest survey
The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.
Toon Hero aspires to make filmmakers of us all
Animating app Toon Hero, created by Auckland-based startup Trigger Happy, launched on the app store for iPad and iPad mini on Friday.
The gift of/for creativity
Looking for that special something for the ad man/woman that has everything? Then you can’t go past Creative Miscellaneous Materials, a website that offers a vast array of remarkable products to help those working in the persuasive arts.
Time to shine (and buy your tickets) as TVNZ-NZ Marketing Awards night nears capacity
The good cutlery is being shined, the wait staff are being put through a rigorous training regime and the country’s top marketers are getting out their lint rollers in preparation for the TVNZ-NZ Marketing Awards at The Langham on 29 August. Tickets have been selling like hotcakes (or, to bring that phrase into the modern era, like iPhones) and there are only a few seats remaining before we put up the ‘full’ sign. So if you want to secure your spot, click here to get yourself a ticket.
Ogilvy & Mather’s fluent doggish earns plaudits
Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes them to six points and sees them join DDB at the top of the Agency League table.
TVNZ and Toyota get inclusive to drum up interest in NZ’s Got Talent
Apparently New Zealand hasn’t run out of talent just yet, because not long after MediaWorks’ big talent show wound up, TVNZ’s big talent show gets set to start.
The Compendium: 9 August
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.