
Ads of the Week: 21 August
A round of applause for Vodafone, Scapegrace by Rogue Society Distilling Co and Molenberg.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
A round of applause for Vodafone, Scapegrace by Rogue Society Distilling Co and Molenberg.
Ooh Media announces double-digit revenue growth for first half of 2017, Adshel New Zealand announces an expansion with the addition of ‘Adshel Live Panoramas’, APN Outdoor puts up a large format digital sign in Ponsonby and Halo Media launch a digital billboard in East Tamaki.
It’s time to dust off the leather jackets and the camo gear for BOTAB 2018 ‘Battle of the Renegades’, featuring nine agencies showing off their musical skills in the hope of coming out on top. Tickets are on sale now.
Following the announcement of the Webstar Magazine Media Awards Finalists, voting has opened for the Magshop People’s Choice Award.
Earlier this year, we asked industry insiders to share their thoughts on the challenges and changes facing media. Hear what they had to say and their solutions to some of the problems.
The pioneering magazine editor, Warwick Roger, has died at the age of 72.
Over the past four years, the MAGS Art Show has developed a reputation as a well-curated art event showcasing some of the country’s finest painting, photography and sculpture. StopPress’ parent company ICG is a sponsor of the event, which is taking place this weekend, and this year you’ll have the opportunity to view more than 1,000 artworks from emerging and established New Zealand artists and from the top Mt Albert Grammar art students.
Following the launch of the Zavy and StopPress Social Scoreboard in June – featuring the social media performance of New Zealand’s top 25 traditional media advertising spenders – Zavy shares some insights into the action over the last couple of months.
Earlier this month, Peter Field and Adam & Eve/DDB head of effectiveness Les Binet touched down in New Zealand with the truth about effectiveness in a changing media landscape on their minds. Prior to their presentation to local media and advertisers, StopPress sat down with the pair to hear how TV remains the foundation for brand building while other mediums act as support.
This week, Sydney’s Darling Harbour was taken over by the marcomms industry as Adobe hosted its Symposium where marketers, creative professionals and luminaries shared the latest strategies for bringing together creativity and data to transform and deliver incredible experiences. As Adobe’s masterminds took to the stage alongside the masterminds of brands from Australia and around the world, referred to here as ‘experience makers’, we pulled out some of their top takeaways.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Ask any New Zealander about Molenberg, and they’re sure to recite the jingle – and Molenberg knows to how to revitalise a good thing.
The Clemenger Group has purchased a majority stake in Levo Digital, a leading Australian marketing services and technology business.
Spark announced this week it has secured the exclusive rights to the English Premier League for three years, starting in August 2019. We spoke to head of brand, communications and experience Sarah Williams in the wake of Spark securing the rights to the Rugby World Cup 2019 coverage back in April.
Nando’s New Zealand is celebrating its commitment to using only 100 percent New Zealand-raised free range chicken with a ‘Winner, Winner’ campaign concept with the help of an oOh!media competition.
A round of applause for Mai, MacKenzie Bread and Air New Zealand.
A brazen social media campaign by a franchise the property management company Quinovic has disgusted some tenants.
The Radio Bureau announced the return of the Outstanding Radio Creative Awards (ORCA) in 2019.
New Zealand’s media agency market spent $1.04 billion in the 2017/18 financial year according to Standard Media Index (SMI), bringing four years of consecutive financial growth to an end. Across all media, radio, cinema and outdoor saw the greatest growth.
It takes time to get things right, and the latest campaign for MacKenzie Bread shows that good things are worth waiting for.
The finalists have been announced for this year’s Best Design Awards.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
McDonald’s and Burger King have taken their competition to the streets, with both taking over billboards to prove they are either the biggest or the king.
The 2018 Webstar Magazine Media Awards finalist lists are out for this year’s 39 categories.
Everyone loves a list (even if it’s about the worst lists) and, after more than 1000 nominations, a number of New Zealand companies have managed to impress our neighbours and earn places and special awards in the Australian Financial Review’s Most Innovative Companies
Following Kraft Heinz’s acquisition of Cerebos Gregg’s, the company has consolidated its creative and media agencies, in a move that sees Cerebos Gregg’s join Kraft Heinz under the roofs of The Business Marketing Group and Starcom.
ESports are about to have a new home in New Zealand with the launch of a pop-up eSports channel on Sky. We speak to Sky TV director of strategy, George MacFarlane, about the rise of eSports, an how the new channel is set to build greater knowledge about the sport.
A round of applause goes to AA Insurance, Ford and AMP.
MBM has added a trio of accounts to its shelf in the last couple of months including Xero, FlexiGroup New Zealand and Brother.
It’s a common complaint that too much of the news is too grim and some people are – quite literally – turning off. Is there a better way to report news we can use? Stuff reporter Nicola Brennan-Tupara’s been to Europe to find out if ‘CoJo’ is the way forward.
Church Road Winery travels the country in a new series on TVNZ OnDemand – the first work by Raydar and 99 for Pernod Ricard since winning the account from Ogilvy late last year.
Ever wanted to open a cat cafe, but would rather not deal with kitty litter and furballs? Never fear: Dunedin-based games studio Runaway lets you experience such a life vicariously with their newest free mobile game – which just so happens to be bringing worldwide attention to Aotearoa’s burgeoning games industry. PLUS: Mount Maunganui-based Flightless’ new cross-platform game, Element.
KiwiRail has appointed DDB as creative agency following a pitch involving five agencies, moving the account from incumbent Clemenger BBDO.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
TV might be on the way down according to NZ On Air’s Where Are The Audiences Report 2018, but, it’s yet to be eclipsed by any other platforms. Meanwhile, newspapers have felt the force of digital with online video viewers overtaking newspaper readers.
The future is here, or is it? Vodafone’s new campaign by FCB takes a look at how far we’ve come and how far we have to go.