Kiwibank champions action for a better future in new campaign
Kiwibank is looking to the future in the latest campaign created in collaboration with The Enthusiasts.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Simply the best: The prestigious Purple Pin winners of the 2018 Best Awards
From a calming, machine-learning led interactive experience at Starship Children’s Hospital, to the story of a goat that acts as anti-bullying initiative and teaches children the effect their actions can have, the best in New Zealand design was crowned at the 2018 Best Awards on the weekend – and a discussion about gender equality in design has been brought to the industry’s attention. Here are the supreme winners, and a statement from the Designers Institute of New Zealand (DINZ) CEO Cathy Veninga on the protests that took place.
Ads of the week: 25 September
Congratulations to Contact, Bay Audiology, Flight Centre New Zealand and Ministry of Education.
Dot Loves Data approved for $15 million to develop AI and machine learning
Dot Loves Data will soon be advancing the use of artificial intelligence and machine learning algorithms with up tp $15 million in funding from Callaghan Innovation.
Sound you can see: Bay Audiology’s latest campaign uses sound waves
A famously difficult visual medium, sound, has been fused with animation to show just how important it is in our lives in the latest campaign for Bay Audiology by Saatchi & Saatchi.
PREScom announces awards to celebrate best of PR, experiential and social media
PR, experiential and social media campaigns are set to be recognised with a new annual PREScom Awards, run by The Commercial Communication Council’s PR, Experiential and Social Media Committee (PREScom).
NZME and Stuff merger rejected by Court of Appeal
The Court of Appeal has rejected the proposed merger between NZME and Stuff.
Radio survey: More FM boasts biggest growth again, Magic waves its wand to listeners and Coast enjoys success
Another round of radio results brings with it the news that New Zealand radio is a steady business. Commercial radio has retained its 3.4 million New Zealanders (10+) tuning in each week, giving both MediaWorks and NZME reason to celebrate. We break down the results to see how More FM, Coast and Magic had standout performances, while The Breeze and Mai lost some footing.
The Compendium: 21 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Radio survey: total audience tuning into radio waves remains stable
Its radio survey time again and in the third round for 2018, 3.66 million New Zealanders have been found to listen to radio each week, with The Edge seeing the biggest audience.
#suffrage125: How media and brands are celebrating New Zealand’s historic move – UPDATED
Today is a proud day for New Zealand as we celebrate 125 years of women’s suffrage in New Zealand. StopPress looked around to see what media and brands in Aotearoa did to mark the occasion.
Sharks and lightning: expect the unexpected in LifeDirect’s new campaign
Following the sad demise of mascot Simon the sloth, LifeDirect by Trade Me has gone for the unexpected in its newest brand campaign by Y&R.
What’s your mark of progress? ASB showcases its customers’ stories
ASB’s launched another round of its business banking campaign with True, and this time it’s put the spotlight on its customers, with Pic’s Peanut Butter, Burger Burger, Farmlands and others sharing their business progress.
Ads of the week: 18 September
ASB, LifeDirect and Phloe show us how it’s done.
Social enterprise shows how VR can save New Zealand’s endangered birds
For Conservation Week this week, social enterprise Squawk Squad and virtual reality studio M Theory have joined forces to go into the classroom and get children excited about saving New Zealand’s native birds through VR technology. The experience takes the viewer through a forest journey alongside a robin bird, who encountering friends and predators along the way.
NZME secures eight News Media Awards in Australia: News Corp leads winners
NZME was the most successful New Zealand brand at the News Media Awards in Sydney last week, with News Corp topping the honours taking home the 2018 News Brand of the Year.
Seat appoints DDB to rev up its presence
After launching in New Zealand last year, Spanish car brand Seat has appointed DDB as its creative agency to grow its presence in the local market. DDB’s is now a garage home to Volkswagen and Seat.
TVNZ-NZ Marketing Awards 2018: Kevin Bowler inducted into Marketing Hall of Fame
The ability to tackle change head-on is a trait most successful people share. And throughout his career, Kevin Bowler has never shied away from a challenge.
OMD wins SkyCity jackpot
OMD has won the SkyCity media account following a competitive pitch, with work commencing immediately.
Summer’s coming: The Warehouse launches refreshed TVCs
The Warehouse is taking a refreshed approach to its marketing, with its latest TVC by DDB promoting a new attitude and new goals for its customers.
Take a look inside NZ Marketing’s ‘2018 Awards Issue’
Hot off the printers, the latest issue of NZ Marketing is out now featuring all the winners of the 2018 TVNZ-NZ Marketing Awards winners and a close look at the state of New Zealand’s marcomms landscape.
TVNZ-NZ Marketing Awards 2018: the New Zealand Automobile Association and AA Insurance crowned Supreme
Last night, at the Cordis Hotel, the New Zealand marketing industry celebrated the best in business. And while there was plenty of success on show, it was The New Zealand Automobile Association and AA Insurance that took out the Supreme Award, while Simon Jarvis from New Zealand Racing Board (TAB) was named Marketer of the Year.
The Compendium: 14 September
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
2018 Winners
These companies showed us how they put their tools to use and have been crowned winners at the 2018 TVNZ-NZ Marketing Awards.
Priceless: Specsavers finds the value of eyes
In response to a growing concern that New Zealanders aren’t taking preventative measures to look after their eye health, Specsavers has launched a new ‘Priceless Eyes’ campaign via Cummins&Partners.
Te wiki o te reo Māori: see the brands embracing the country’s native tongue
The theme of year’s Māori Language Week is, ‘Kia Kaha Te Reo Māori’, which is about strengthening New Zealanders’ use and knowledge of the native language. With 2018 bringing with it a record number of Kiwis looking to learn te reo, we take a look at how brands are celebrating Te wiki o te reo Māori.
Ads of the week: 11 September
A round of applause for Lumino, VTNZ, The Warehouse, One Percent Collective and Toyota.
From the page to the screen: The New Zealand Book Council pushes books through popular films
The New Zealand Book Council (NZBC) is on a mission to improve the country’s literacy rates so it’s teamed up with Colenso BBDO to encourage Kiwi kids to read books that inspired their favourite movies.
VTNZ meets Mad Max in first campaign by FCB
VTNZ’s gone post-apocalyptic in a new brand platform, its first work with FCB, introducing its new (anti)hero Road Commander and his weapon-laden battlewagon.
Nielsen National Readership Survey: Kia Ora, NZ Herald, The Press, Taste and AA Directions are on the up
The Nielsen National Readership Survey figures for Q3 2017 – Q2 2018 have been released with happy news for some, and a tough road ahead for others.
Webstar Magazine Media Awards 2018: NZ Geographic takes home Supreme Magazine of the Year and Bauer’s Nicky Dewe wins Supreme Editor of the Year
Members of the New Zealand magazine industry were out in their finest last night at the Bruce Mason Theatre to celebrate the achievements of the past year at the 2018 Webstar Magazine Media Awards.
Subaru and BC&F Dentsu win 2018 Agency-Marketer Award for most successful partnership at APAC Marketing Awards
Subaru and BC&F Dentsu have been recognized for their 22-year partnership, with the pair declared the most successful marketing partnership across Asia-Pacific at the annual APAC Marketing Awards event.
Taking aim: Hyundai asks Tesla to lift its game, makes claim about top position
While he has been busy starting controversies and stroking his billions, a Tesla competitor has taken aim at Elon Musk.
Clare Curran’s resignation: ‘This pressure has become intolerable’
Broadcasting Minister Clare Curran has resigned as a Minister, saying the “pressure has become intolerable”.
Zavy + StopPress Social Scoreboard: How brands are generating positive sentiment by banning plastic
In this look at the Zavy + StopPress Social Scoreboard, we take a look at the importance of tying brand activity into issues New Zealanders care about.