
Change your undies: FCB gets creative with its tagline
FCB is back at it with the self-promotion, this time championing its tagline ‘The Change Agency’ by suggesting Auckland Airport visitors change their undies, image and advertising.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
FCB is back at it with the self-promotion, this time championing its tagline ‘The Change Agency’ by suggesting Auckland Airport visitors change their undies, image and advertising.
With 37 years of business behind it, PlaceMakers has refreshed its brand positioning through agency Chemistry.
What do Janis Joplin, Jimi Hendrix, Amy Winehouse and Kurt Cobain have in common? They are tragically all part of a macabre union: The 27 Club. Now, Lifeline and DDB have flipped the infamous club on its head with the launch of The 72 Club.
Production company Plus6Four has teamed up with Flying Fish to create Alibi, a crime drama series running on TVNZ Ondemand with supporting social media content. StopPress sits down with Hannah Marshall and David de Lautour, two of the trio that makes up Plus6Four, to hear how the series is capitalising on the popularity of online platforms, keeping viewers on their toes and is written for its Kiwi audience.
A round of applause for Spark, LifeDirect and Loyalty New Zealand.
The IABNZ Awards winners were announced at the second annual gala dinner at the MOTAT Aviation Hall in Auckland on 30 August.
Stuff is challenging stereotypes in a new campaign that puts the spotlight on South Auckland’s Ōtara, by showing its diversity, examining its potential and giving a voice to its residents.
The next chapter of Sparks’ ‘Little Can Be Huge’ campaign has been released, and it shows kids using the power of voice technology to find out if what they’ve been told is true.
PHD has announced that chief executive Louise Bond will transition into the role of chairperson for PHD New Zealand in November. The agency will work through the process of selecting a new chief executive over the coming months with Bond’s guidance.
Insurance comparison website LifeDirect by Trade Me has used the untimely death of its cartoon mascot – Simon the sloth – to raise awareness of the importance of insurance cover.
The Advertising Standards Authority (ASA) is launching an advertising campaign across media platforms this week.
The Signoffs from 99 have taken the title of Battle of the Ad Band 2018 champions in front of a sell-out crowd at Galatos.
Once upon a time, the Big Bad Wolf huffed and puffed and easily turned three little pigs into Hell Pizza’s latest limited edition offering.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Loyalty New Zealand has launched a new instant rewards promotion under the Fly Buys brand to accompany the points offering that forms the core of the Fly Buys programme. To promote it, DDB’s created a flashy campaign.
This month there is no Colmar Brunton ad impact award winner, and the reason is because none of the July TVC’s scored well against the company’s key metrics of branding, engagement, enjoyment, talkability, persuasion and differentiation. See what the company has found are the five key principles to create ads that will make a lasting impression.
Opposition broadcasting spokesperson Melissa Lee once made publicly-funded TV programmes for a niche audience on TVNZ. Now she has a bill before Parliament to force the funding agencies to reveal more about the audiences the programmes attract.
Shoppers are being treated to a fragrant sensory experience with Ti Ora’s specially-built oOh!media retail panels, showcasing three of its tea flavours.
Aamplify Partners managing partner Samuel Williams says reports the agency has shut its Auckland offices’ doors are exaggerated.
Creative agency EightyOne has won the account for online electricity retailer Powershop Electricity.
A round of applause for Sunergise, Oceania Healthcare and Seed Force.
For 33 years, Cindy Gallop has worked as a brand and business innovator alongside her MakeLoveNotPorn startup and IfWeRanTheWorld platform. Following her talk at the Adobe Symposium – a showcase of strategies for bringing together creativity and data to transform and deliver incredible experiences – we sat down with her to get her take on the technology in the hands of marketers, the industry’s diversity issue, the opportunity to take control off the tech giants and how we should be inventing the future.
Taking a look back at the state of social media in the month ending 18 August, it was product- and giveaway-themed posts that nabbed the standout top three Facebook posts on the Zavy + StopPress Social Scoreboard. Whittaker’s Auckland Airport launch weighed in heavily at 14,000 likes and over 900 shares on Facebook, meanwhile, Harvey Norman’s Dyson vacuum giveaway gained 13,000 comments and McDonald’s came in at third place with 6,200 likes for its $5 combo deal.
Standard Media Index (SMI) has released data on ad spend for 96 product categories across all major media, enabling accurate media mix modelling and advertiser category benchmarking. Of the 10 categories shared with StopPress, ad spend appears to be on the way down.
Airbnb has launched a new feature – Experiences – in New Zealand for the first time, allowing entrepreneurial local hosts to put forward niche experiences people can’t find anywhere else. Idealog talks with New Zealand company manager Sam McDonagh about what this new feature means, how hosts can use the platform to become micro-entrepreneurs, and more.
Oceania Healthcare’s latest ad by Rainger & Rolfe harnesses the power of music.
Following a loss in its FY2017 results, TVNZ’s finances are on the rise again, with the company reporting net profit after tax up 265 percent to $5.1 million, and revenue up 0.6 percent to $318.5 million.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Sky TV has reported a $240.7 million loss in the year to June 2018, against a profit of $119.3 million. The profit, before a goodwill impairment charge, is an increase of 2.6 percent on the previous year.
NZME’s profit is down by more than half as revenue fell in challenging market conditions
Solar energy provider Sunergise has installed a solar PV system at Assembly in Auckland to power the creation of Colenso BBDO’s ad for the PepsiCo Sunbrites brand.
In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.
Grin Natural, a 100 percent natural New Zealand made toothpaste brand, recently launched a nationwide campaign to help Kiwi kids in need. Idealog spoke with Grin Natural marketing manager Paul Stokes and general manager and co-founder Tara Tan about its eco-friendly toothbrushes and natural toothpaste, how the company came about, and the urgent need to improve the dental health of kids around the country.
We asked the folks on the NZ Radio Facebook page to share their favourite ad jingles with us and here’s what they came up with.
TVNZ news presenter Greg Boyed has died while in Europe with his wife and youngest child.
With his place in New Zealand’s magazine industry hall of fame firmly cemented, former colleagues and friends look back at the pioneering Warwick Roger, who died this week aged 72.