Hot off the printers, the latest issue of NZ Marketing is out now featuring all the winners of the 2018 TVNZ-NZ Marketing Awards winners and a close look at the state of New Zealand’s marcomms landscape.
TVNZ-NZ Marketing Awards
A showcase of the winning case studies.
More than One Model in the Sea
Erin McKenzie takes a look at the capabilities moving into marketing departments to see if in-housing works, or does not work for organisations.
Horse’s Mouth
Tourism New Zealand’s Stephen England-Hall on the evolution of ‘100% Pure’, and the role of technology and marketing.
Hey Big Spender: Navigating the Wild World of Marketing Technology
With the CMO spending more money on technology than many CIOs, Jonathan Cotton investigates what they are spending it on and who is helping them make those decisions.
Programmatic Guide
New Zealand’s programmatic players tackle data, GDPR, transparency, trust, and the growing programmatic industry.
The Invisible Market
With a growing Chinese community in New Zealand, Graham Medcalf finds out what brands should do to tap into the market.
Regional Rundown
Anna Bradley-Smith travels the country to hear how media owners and agencies are serving their communities, and the opportunities that await those who join them.
