PR, experiential and social media campaigns are set to be recognised with a new annual PREScom Awards, run by The Commercial Communication Council’s PR, Experiential and Social Media Committee (PREScom).
The inaugural event will be held in November and judges are calling for entries.
PREScom chair Mark Pickering says the awards programme has been designed to fill a gap in the market.
“While some awards shows have individual categories hat-tipping these marketing disciplines, there isn’t an awards programme solely for PR, experiential and social media agencies to support,” says Pickering.
“We want to see the entire industry get behind it and make it our own.”
Awards categories include Best Use of Media Relations, Best Sponsorship or Media Partnership, Best Use of Social Media and Best Experiential or Event. There’s also a Bravest Client Award celebrating clients prepared to take risks and do things differently.
Commercial Communications Council CEO Paul Head adds with PR, experiential and social disciplines experiencing significant growth and becoming an increasingly important component of the marketing mix, it’s time they warrant their own awards programme.
Entries are open until 24 October with winners announced at the PREScom Awards Show on 22 November.