Author Colmar Brunton

Colmar Brunton’s five principles for creating impactful ads

This month there is no Colmar Brunton ad impact award winner, and the reason is because none of the July TVC’s scored well against the company’s key metrics of branding, engagement, enjoyment, talkability, persuasion and differentiation. See what the company has found are the five key principles to create ads that will make a lasting impression.