EightyOne wins Powershop Electricity account

Creative agency EightyOne has won the account for online electricity retailer Powershop Electricity.

The win follows a pitch process in June.

Tom Probert, head of sales and marketing at Powershop Electricity, says the team has an internal design and creative strength in-house and has recently supplemented that with creative and data smarts from both EightyOne and Dot loves data.

“This has allowed us to accelerate key projects, push our thinking and brand harder and really focus on enhancing the experience we provide existing customers as well as our effectiveness of attracting new people to the Powershop brand.”

Matt West, partner at EightyOne, says Probert and his team understand what collaboration looks like.

“We’re in the mix with a number of partners in a true contemporary blending of capabilities and we’re looking forward to kicking some goals.”