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EightyOne appoints Sam Harris as head of technology and performance

EightyOne has appointed Sam Harris as partner and head of technology and performance.

Harris joins EightyOne from Reason, where he led the strategy function, directing data-driven marketing initiatives and helping clients unlock growth through precision performance thinking.

Grant Maxwell, managing director of EightyOne, says: “We’re thrilled to welcome Sam to the team. His ability to combine strategic clarity with media performance is exactly what our clients need right now. He’ll make a real difference to how we help brands grow.”

Build on top quality service

As partner and head of technology and performance, Harris will oversee EightyOne’s performance, digital and data offering, ensuring the agency continues to push boundaries in effectiveness, creativity and measurable impact.

“I’m excited to be joining EightyOne at a time when the industry is being reshaped by technology and creativity in equal measure,” says Harris.

“The team’s commitment to leading with top quality service and exceptional work is really impressive and something I strongly align with. I’m excited to build on this foundation, leveraging technology and innovation to further enhance the service we provide to our clients. The fact that we’re an independent agency makes this even more exciting.”

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