UFO Rodeo expands with Wrestler acquisition
UFO Rodeo has acquired leading Wellington production company Wrestler, marking a major step in its national expansion.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
TikTok launches new tool for AUNZ advertisers
TikTok’s new advertising tool, Brand Consideration, is now available for advertisers across Australia and New Zealand.
Acast launches talent-voiced ads with voices you know
Acast’s new Talent-Voiced Ads let brands use podcast hosts’ voices in scripted ads for more authentic messaging.
Tourette’s Association’s awareness campaign asks NZ to ‘please ignore it’
While most awareness campaigns ask for attention, Saatchi & Saatchi New Zealand’s latest work is screaming for you to ignore it.
Waitapu Group launches digital marketing store for SMEs
Waitapu Group has launched AdWorks Shop, an online marketing solution for Kiwi small and medium-sized businesses.
Stuff campaigns finalist in international Native Advertising Awards
Stuff Group has been shortlisted in four key categories at the international Native Advertising Awards in London this week.
Around the World: Substack’s subscriber surge and Google’s tough week
Media expert Antony Young rounds up global media news, covering Substack’s growth, Google’s tough week and a restructure at WPP.
LUMO expands network, acquires GLOBOX
Kiwi DOOH operator LUMO Digital Outdoor has announced its acquisition of regional digital billboard operator GLOBOX.
NZ vs the world: IAB NZ releases digital advertising revenue results
IAB New Zealand has revealed how New Zealand’s 2024 digital advertising revenue compares to its counterparts in Australia, the UK and the US.
Fair Food’s mahi made visible by Daylight
As Fair Food expands its impact, Daylight has helped them craft a refreshed brand identity, deeply rooted in their mission.
Record number of entries for the YouTube NZ Marketing Awards 2025
More entries than ever have been submitted into the this year’s edition of the YouTube NZ Marketing Awards.
OOHMAA research offers takeaways on what drives success in out of home
OOHMAA has launched a 24-month research study to provide data-backed insights into how out of home delivers results at a category level.
Stars align with Go Media
Go Media has teamed up with Stars Netball as naming rights partner and will feature on the front of the team’s game day kit this season.
NZME explores NZ automotive marketplace with Australian specialist
NZME has partnered with Gumtree Group, aiming to develop a competing digital marketplace in New Zealand’s automotive market.
Are Media forges strategic partnership with global powerhouse
Are Media has partnered with DDM, marking a new chapter in its digital growth and offering brands broader reach across key content categories.
Graeme Dingle Foundation’s 30th Anniversary a celebration of its journey
The Graeme Dingle Foundation is celebrating its 30th anniversary with a campaign that honours the past and inspires hope for the future.
Beyond the lobby: Today’s travellers crave emotional connections
Accor Hotel’s Victoria Sertic and Kerry Healy discuss the changing behaviours of travellers and what they want from the hospitality sector.
Stanley St to work on Mental Health Foundation’s digital rebuild
The Mental Health Foundation of New Zealand has appointed agency Stanley St to partner on a rebuild of its digital platforms.
Kiwi search habits turn multi-modal says IAB New Zealand latest survey
IAB New Zealand has released its latest survey on search habits, looking into how Kiwis engage with gen AI and voice search technologies.
PHD Aotearoa helps to promote Kindness Collective’s PJ Project
PHD Aotearoa is helping Kindness Collective promote its annual PJ Project, which aims to provide warm pyjamas to children in need.
$50K grant to boost Māori business visibility
oOh!media and Whāriki have launched the Te Whakatairanga Grant, offering Māori-owned businesses a $50K media package to promote their brand.
NZME announces exclusive partnership with Netball New Zealand
NZME is excited to announce an exclusive media partnership with Netball New Zealand, bringing unmatched exposure for netball nationwide.
IMANZ bolsters its Board with Duncan Shand
Independent Media Agencies New Zealand has welcomed YoungShand managing director and co-founder Duncan Shand to its Board.
‘Creative confidence is waning,’ says The State of Creativity 2025 survey
The State of Creativity 2025 survey found that businesses’ creative confidence is declining due to a lack of high-quality insights and cultural agility.
Perion brings Programmatic DOOH to life with Auckland site tour
Earlier last month, Perion hosted 40 clients, agencies and media owners on an Auckland tour, showcasing top pDOOH sites.
Phantom Billstickers supports emerging artists with the Music Club
Phantom Billstickers’ new initiative, the Music Club, aims to support grassroots musicians with accessible out of home advertising.
NZME secures new media partnership with iconic World of WearableArt
NZME has announced a new media partnership with World of WearableArt, showcasing the region’s creativity to a global audience.
Rise & Shine Agency welcomes CASETiFY and Osmosis
Communications agency Rise & Shine is excited to welcome CASETiFY and Osmosis to its roster of premium brands.
JCDecaux renews support of New Zealand Olympic Team
JCDecaux has renewed its long-standing partnership with the New Zealand Olympic Committee, using its network to spotlight Kiwi athletes.
Bird’s Eye View season 2 lands on TVNZ+ this month
Bird’s Eye View returns to TVNZ+ in 2025 with season two. The new eight-episode season has everything kids love.
Around the World: Meta could be forced to sell off Instagram and WhatsApp
Media expert Antony Young rounds up media news from beyond Aotearoa, covering recent tech tensions, media moves and marketing shakeups around the world.
Stuff audience surges in first quarter of 2025
Stuff attracted New Zealand’s largest digital news audience in March, offering its commercial partners unmatched attention and engagement.
MediaWorks revolutionises pDOOH with high-impact, one-day ads
MediaWorks is revolutionising programmatic digital out of home advertising with high-impact ads that drive maximum impressions in a single day.
Thompson Spencer establishes first Australian offices
Independent advertising agency Thompson Spencer is expanding into Australia, delivering bold creative vision directly to Aussie brands.
Creators behind Between Two Beers launch Reflections
The creators behind Between Two Beers have launched Reflections, helping Kiwi families tell and share their most treasured stories.
Because ANZ rebrands as Curious Nation for a bold new chapter
Award-winning brand activation agency Because ANZ rebrands as Curious Nation, creating tailored solutions for clients that go beyond the obvious.