Raydar celebrates 30 years of being curious
Curiosity has been at the heart of Raydar’s work since 1995. This year, they’re celebrating 30 years in agency land.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
MediaWorks hits milestones with rova podcasts
MediaWorks hits milestones with rova podcasts, showcasing the power of local voices and its successful digital growth strategy.
World Out of Home Organization to boost Ad Net Zero’s Global Media Sustainability Framework
The World Out of Home Organization is partnering with Ad Net Zero to refine the Global Media Sustainability Framework for out of home media.
True joins forces with Longform on brand identity
New Zealand fashion leader Des Rusk has partnered with True to develop the brand identity for the merino label Longform.
The Marketing Club and SMK partner to upskill marketers
The Marketing Club has partnered with SMK to offer more accessible professional development for marketers across Australia and Aotearoa.
Comms Council releases 2025 Census Survey results
The Comms Council has released the full results of the 2025 Advertising Census and launched a new platform for industry inclusion.
New Zealand Blood Service appoints Mango and TRACK Tribal to lead national campaigns
New Zealand Blood Service has appointed Mango Communications and TRACK Tribal to lead national initiatives to increase blood and plasma donations.
DoorDash is delivering groceries across the country with FreshChoice
FreshChoice and DoorDash have partnered up with the aim of making grocery shopping more convenient for Kiwis across the the country.
Rise and Shine celebrates new client wins
Communications agency Rise & Shine has welcomed two new clients to its growing roster: skincare brand Essano, and Italian restaurant Bossi.
Comms Council celebrates 12th year of advertising course
The Comms Council celebrated another successful year of its Foundations of Advertising Media Course with a night of particpant presentions.
Publicis Groupe Aotearoa’s new data hub to relieve industry challenges for marketers
Publicis Groupe Aotearoa’s new technology service aims to relieve current industry challenges and help clients power their marketing.
TVNZ leads the way in APAC with Adobe Real-Time CDP Collaboration
TVNZ is the first APAC publisher to work with Adobe Real-Time CDP Collaboration, transforming audience engagement and advertising.
Is YouTube really TV? New data challenges the narrative
Google’s push to position YouTube as “TV,” has prompted the UK’s Broadcasters’ Audience Research Board to release new data on viewership and scale.
Comms Council announces Philip Smith as additional speaker at Media Spotlight
The Comms Council has announced writer and producer Philip Smith as an additional speaker for this year’s Media Spotlight.
Around the World: Sydney Sweeney has great jeans ad sparks controversy but boosts stock
Media expert Antony Young rounds up media news from beyond Aotearoa. This week, he covers the controversial ad that boosted stock.
Colenso BBDO appointed as strategic and creative partner for Tika
Colenso BBDO appointed as strategic and creative partner for Tika: a revolutionary new way to report sexual harm.
Together opens doors to Wellington office
Independent media agency Together is setting up shop in the capital city, officially opening its Wellington office today.
JCDecaux adds new Smartframe site to Auckland
JCDecaux has extended its premium digital out of home network with the launch of a new SMARTFRAME in Wairau Valley, Auckland.
Shortland Street to return in 2026 thanks to NZ on Air
TVNZ and South Pacific Pictures have announced that Kiwi soap opera Shortland Street will return in 2026, thanks to funding from NZ On Air.
Paltrow collab a ‘master stroke’ in #Coldplaygate saga
Many people had no idea what Astronomer was after #Coldplaygate. But now, thanks to a little help from Gwyneth Paltrow, they do.
Jonas Brothers concerts to livestream free, exclusively on Samsung TV Plus
Samsung TV Plus is partnering with the Jonas Brothers to livestream their upcoming tour exclusively on the streaming service.
Ad Net Zero Aotearoa helps advertisers cut carbon and boost campaign efficiency
NZ advertisers now have a practical toolkit for carbon-efficient campaigns, thanks to Ad Net Zero Aotearoa’s new report.
Netball NZ and TVNZ partner to broadcast domestic season in 2026
Netball New Zealand and TVNZ have announced a partnership that will see the domestic season shown across TVNZ 2 and TVNZ+ next year.
Westpac Chopper Appeal sees record support
New Zealanders raised a record $1.5M for the national network of rescue helicopters during the Westpac Chopper Appeal.
Dave Clark to lead DIA’s Government App Programme
Dave Clark has been appointed by the Department of Internal Affairs as a key delivery partner for the Government App Programme.
Go Media’s free billboard for @dailyrejections blows up socials
When Herman Jagpal knocked on the door of Go Media’s central Auckland office and asked for a free billboard he was completely expecting a no.
Tribal and Samsung ask Gen Z: why have the same phone as everyone else?
Tribal Aotearoa and Samsung have launched the latest Galaxy Z Flip7 and Z Fold7 in Aotearoa for those willing to “flip” their perspective.
Your story can save a life: why storytelling matters on World Drowning Prevention Day
On World Drowning Prevention Day, Water Safety New Zealand encourages sharing drowning-related stories to raise water safety awareness.
The Spinoff claims top spot for audience engagement in NZ media
The Spinoff is proud to report a standout first quarter (April-June 2025) as Aotearoa’s most engaged media platform.
JCDecaux’s commitment to visibility, memorability and impact
JCDecaux has launched its new brand positioning, Be Seen. Be Remembered, reinforcing its commitment to visibility, memorability and impact.
Two Kiwi-owned businesses join forces across the Tasman
Southern Cross Travel Insurance has finalised its agency village to lead its advertising, PR and media across Aotearoa and Australia.
From clutter to clarity: why screen strategy beats screen count
Vistar Media’s Sandra Scott shares how retailers can create a full-funnel experience through screen strategy.
Phantom Billstickers gears up for National Poetry Day
Phantom Billstickers is ready to hit the streets with poem posters for its annual campaign to celebrate National Poetry Day this August.
Vistar Media announces full-stack partnership with Jolly Billboards
Out of home media company Vistar Media has announced a new full-stack partnership with Jolly Billboards across its national network.
Sky buys Discovery NZ for $1
Sky says buying the struggling business will give it increased scale and reach, with more advertising opportunities.
Around the World: Canadian towns invite US tourists to “hug it out” in new ad campaign
Media expert Antony Young rounds up global media news, covering Canada’s new tourism ad, Google’s partnership with Instagram and more.