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Vistar Media announces full-stack partnership with Jolly Billboards
Out of home media company Vistar Media has announced a new full-stack partnership with Jolly Billboards.
Jolly has chosen Vistar’s full suite of enterprise software – including its ad server, player and mediation – to power its digital billboard network and enable seamless programmatic activation for advertisers nationwide.
“Jolly has built a powerful presence in the New Zealand OOH space, and we’re proud to support the next phase of their growth,” says Luke Adams, director, enterprise sales at Vistar Media APAC.
“With Vistar’s enterprise technology, Jolly can offer advertisers a smarter, more agile way to reach audiences that combines bold creative with precision targeting and seamless execution.”
End-to-end experiences
Jolly’s national footprint includes 150 classic and digital billboards, with 22 large-format digital screens now available for programmatic buying. With this new partnership, Jolly can offer end-to-end experiences, enable brands to activate campaigns dynamically, tap into audience insights and deliver creative with greater agility.
“The results have been immediate – we’ve seen a notable uplift in programmatic revenue and advertiser engagement,” says Jonny Drumm, managing director at Jolly Billboards.
“Vistar’s technology is easy to use, their team is incredibly responsive and we went live across the network super fast. It’s allowed us to focus on what we do best – delivering bold, creative campaigns for our clients. Our trafficking team is making great use of the educational platform, Vistar Academy, which has been an exceptional resource in bringing my team up to speed with the latest in programmatic strategy.”
