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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Is YouTube really TV? New data challenges the narrative
Google’s push to position YouTube as “TV,” has prompted the UK’s Broadcasters’ Audience Research Board to release new data on viewership and scale.
Comms Council announces Philip Smith as additional speaker at Media Spotlight
The Comms Council has announced writer and producer Philip Smith as an additional speaker for this year’s Media Spotlight.
Around the World: Sydney Sweeney has great jeans ad sparks controversy but boosts stock
Media expert Antony Young rounds up media news from beyond Aotearoa. This week, he covers the controversial ad that boosted stock.
Colenso BBDO appointed as strategic and creative partner for Tika
Colenso BBDO appointed as strategic and creative partner for Tika: a revolutionary new way to report sexual harm.
Together opens doors to Wellington office
Independent media agency Together is setting up shop in the capital city, officially opening its Wellington office today.
JCDecaux adds new Smartframe site to Auckland
JCDecaux has extended its premium digital out of home network with the launch of a new SMARTFRAME in Wairau Valley, Auckland.
Shortland Street to return in 2026 thanks to NZ on Air
TVNZ and South Pacific Pictures have announced that Kiwi soap opera Shortland Street will return in 2026, thanks to funding from NZ On Air.
Paltrow collab a ‘master stroke’ in #Coldplaygate saga
Many people had no idea what Astronomer was after #Coldplaygate. But now, thanks to a little help from Gwyneth Paltrow, they do.
Jonas Brothers concerts to livestream free, exclusively on Samsung TV Plus
Samsung TV Plus is partnering with the Jonas Brothers to livestream their upcoming tour exclusively on the streaming service.
Ad Net Zero Aotearoa helps advertisers cut carbon and boost campaign efficiency
NZ advertisers now have a practical toolkit for carbon-efficient campaigns, thanks to Ad Net Zero Aotearoa’s new report.
Netball NZ and TVNZ partner to broadcast domestic season in 2026
Netball New Zealand and TVNZ have announced a partnership that will see the domestic season shown across TVNZ 2 and TVNZ+ next year.
Westpac Chopper Appeal sees record support
New Zealanders raised a record $1.5M for the national network of rescue helicopters during the Westpac Chopper Appeal.
Dave Clark to lead DIA’s Government App Programme
Dave Clark has been appointed by the Department of Internal Affairs as a key delivery partner for the Government App Programme.
Go Media’s free billboard for @dailyrejections blows up socials
When Herman Jagpal knocked on the door of Go Media’s central Auckland office and asked for a free billboard he was completely expecting a no.
Tribal and Samsung ask Gen Z: why have the same phone as everyone else?
Tribal Aotearoa and Samsung have launched the latest Galaxy Z Flip7 and Z Fold7 in Aotearoa for those willing to “flip” their perspective.
Your story can save a life: why storytelling matters on World Drowning Prevention Day
On World Drowning Prevention Day, Water Safety New Zealand encourages sharing drowning-related stories to raise water safety awareness.
The Spinoff claims top spot for audience engagement in NZ media
The Spinoff is proud to report a standout first quarter (April-June 2025) as Aotearoa’s most engaged media platform.
JCDecaux’s commitment to visibility, memorability and impact
JCDecaux has launched its new brand positioning, Be Seen. Be Remembered, reinforcing its commitment to visibility, memorability and impact.
Two Kiwi-owned businesses join forces across the Tasman
Southern Cross Travel Insurance has finalised its agency village to lead its advertising, PR and media across Aotearoa and Australia.
From clutter to clarity: why screen strategy beats screen count
Vistar Media’s Sandra Scott shares how retailers can create a full-funnel experience through screen strategy.
Phantom Billstickers gears up for National Poetry Day
Phantom Billstickers is ready to hit the streets with poem posters for its annual campaign to celebrate National Poetry Day this August.
Vistar Media announces full-stack partnership with Jolly Billboards
Out of home media company Vistar Media has announced a new full-stack partnership with Jolly Billboards across its national network.
Sky buys Discovery NZ for $1
Sky says buying the struggling business will give it increased scale and reach, with more advertising opportunities.
Around the World: Canadian towns invite US tourists to “hug it out” in new ad campaign
Media expert Antony Young rounds up global media news, covering Canada’s new tourism ad, Google’s partnership with Instagram and more.
The Spinoff launches ‘Now You Know’: a video series to meet young audiences where they are
The Spinoff launches the ‘Now You Know’ explainer video series to deliver news content to young Kiwis where they consume media most.
‘Time to evolve’: ColorCote launches new brand identity via Augusto
Pre-painted steel brand ColorCote has launched a new brand identity, delivered in partnership with award-winning creative agency Augusto.
Digital Day Out 2025 in a nutshell
Digital Day Out 2025 took us through personalised search, a world without websites, as well as behind the scenes of Bluey.
Mediaworks wins Auckland Transport out of home contract
MediaWorks has secured a new long-term agreement with Auckland Transport for its out of home portfolio, following a competitive RFP process.
‘Emotion sells’: TRA reveals NZ’s favourite ads for June
Long-running storytelling and humour are driving deeper audience connections, according to TRA’s latest New Zealand’s Favourite Ads survey.
New Zealand Herald website redesign ‘a milestone’ of its digital transformation
The New Zealand Herald is sporting a fresh new design for its website, featuring a wider layout and improved accessibility.
Three, ThreeNow announces August highlights
Kiwi journalist Paddy Gower and comedian Karen O’Leary are returning for season two of Paddy Gower Has Issues on Three and ThreeNow.
Two gripping documentaries arrive soon on Three and ThreeNow
Three and ThreeNow will premiere two highly anticipated titles, Murder by Mushroom and Polk: Unanswered Questions, next week.
A strong corporate reputation begins with trust
Reputation is one of those assets that is both intangible and high valued by business directors and stakeholders alike, says Nikki Wright.
Listener and Woman’s Day publisher Are Media is on the market
Are Media, publisher of popular Kiwi magazine titles including the Listener and New Zealand Woman’s Weekly, is up for sale.
Muzza’s ‘cat-flavoured’ dog pies go global with help from Thinkerbell
With the help of Thinkerbell, Muzza’s Pies has made headlines around the world with the launch of its new dog pies.