Bridgestone New Zealand has named Auckland agency Calibrate to lead media planning for the Bridgestone brand, its store network and the Tony’s Tyre & Auto Care retail network.
Calibrate’s responsibilities include media planning and buying, measurement and analytics, first-party data and marketing technology strategy.
Bridgestone NZ’s marketing manager Sarah Sinclair says, “Calibrate impressed our team with their ability to quickly grasp the dynamic nature of our industry and business. They have hit the ground running with some quick initial wins and a sustainable roadmap for the future.”
Nick Whiteacre, Calibrate’s managing director, says, “We’re delighted to partner with Bridgestone and Tony’s Tyre & Auto Care, supporting them as they look to elevate their New Zealand marketing efforts to the next level, particularly in the digital space.
“Our focus will be on leveraging our expertise across media, data and marketing technology to accelerate retail growth and further strengthen their position as market leaders.”
Bridgestone is the latest client to join Calibrate’s roster alongside long-standing clients including Bed Bath & Beyond, MTF, Super Liquor, Swanndri and CRC Industries.
The appointment is effective immediately.
