JCDecaux adds Smartframe site to Christchurch’s Northlands Mall

JCDecaux has expanded its Smartframe digital portrait network with the launch of two new sites at Northlands shopping centre in Christchurch.

The additions enable advertisers to reach audiences in one of the city’s busiest shopping precincts.

Phil Eastwood, executive general manager of JCDecaux New Zealand, says: “We continue to invest in the growth of our Smartframe network, giving brands a premium canvas to deliver bold, memorable campaigns. By combining elevated visibility with high consumer footfall, Northlands offers the kind of attention-rich environment where Out-of-Home truly performs.”

Positioned on Main North Road, a major arterial route connecting Christchurch’s CBD with the northern suburbs, Northlands shopping centre draws millions of visitors each year.

Smartframe is seven times larger than traditional street furniture and is placed above street level, where it aims to reach high-spending urban audiences over-indexing in the 24-39 age demographic.