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OMD wins three bronze, one silver at global awards
OMD New Zealand has won four awards at Festival of Media Global this week, taking home three bronze and one silver.
The annual event’s 19th edition celebrated the top campaigns across Asia-Pacific, Latin America, North America, the Middle East and North Africa, as well as Europe.
This awards programme is designed to spotlight global media and marketing campaigns that have contributed to positive change while achieving their media goals.
OMD award-winning campaigns
McDonald’s Kiwiburger Best of ‘91
Silver: Best Integrated Campaign
2degrees Good Tings
Bronze: Best Response Campaign
2degrees Straight Up Rugby
Bronze: Best Use of Sport
McDonald’s Kiwiburger Best of ‘91
Bronze: Best Launch or Relaunch
Awesome mahi
Nigel Douglas, OMD New Zealand CEO, says, “It’s great to see our work continued to be recognised on the global stage. Awesome mahi by everyone on the 2degrees and McDonald’s teams. These awards are really hard to win on a regional level, let alone the global stage. We are all incredibly proud.”
“As a challenger brand, it’s vital for us to constantly look for creative and innovative ways to use media,” says Dave Pearce, 2degrees marketing GM. “Our partnership with OMD and TBWA/ balances doing the best practice basics well with a healthy dose of experimentation and risk.”
Luke Rive, McDonald’s NZ director of marketing, adds, “The Kiwiburger is a classic favourite on our New Zealand menu. OMD and the McDonald’s agency team leaned into the power of nostalgia, connecting with Kiwis through something they genuinely wanted to be a part of.”
