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LUMO and MBM celebrate World OOH award win
LUMO Digital Outdoor and MBM New Zealand have won the Chair of Judges award at the World Out-Of-Home Congress.
The congress in an international celebration of the OOH sector. It was held in Mexico City from June 4 to 6 and was attended by over 600 delegates from 53 countries – which is reportedly a new record.
The World Out-Of-Home awards honour outstanding leadership in creativity, digital innovation in the OOH sector. The LUMO and MBM partnership received global recognition for their Colours of New Zealand and Crowdometer campaigns.
Dulux’s “Colours of New Zealand” campaign, which garnered the Chair of Judges award, used high-definition cameras and real-time creative decisioning to blend New Zealand landscapes with the Dulux color palette.
Chair of Judges, Matthew Dearden, celebrated the campaign as “a piece of work that brilliantly combines technology and creativity in a deceptively simple way that is scalable and has a powerful impact.”
Beyond thrilled
Phil Clemas, CEO and Founder of LUMO, says “What we are most proud of is that it took a team of like-minded people to bring to life a brilliantly simple idea that was delivered on a promise to our client, Dulux. This recognition is a favourable result for all.”
Kaitlin Mitchell, Business Director at MBM, adds, “We are beyond thrilled! The global recognition of our Dulux Colours of NZ campaign is a testament to the power of partnership and innovation. Working with forward-thinking companies like LUMO Digital Outdoor allows us to create stand-out campaigns by unlocking the full potential of DOOH.”
Ste Buck, Agency Account Director at LUMO, says, “What a campaign to work on, that really showed the power, flexibility, and advanced capabilities of DOOH and the LUMO network. It was a joy to work with MBM, as always, and their creative vision, partnership, and openness to push boundaries is always inspiring. Receiving international recognition at the WOOH conference is incredible. And should, rightly, make all involved with this truly team effort immensely proud!”
Additionally, LUMO secured second place in the Creative Digital category for their innovative “Crowdometer” campaign. In collaboration with MBM and The Yard Agency, the campaign displayed real-time supermarket crowd levels on LUMO’s network of digital billboards, encouraging shoppers to order online.
