Wendy’s and Chemistry launch ‘Feed The Faith’ for One NZ Warriors partnership

To celebrate Wendy’s long-standing partnership with One NZ Warriors, they have teamed up with Chemistry to launch ‘Feed The Faith’ – a limited-edition menu range and campaign that celebrates the passion of Warriors fans.

The new range features a bespoke Frosty and other fan-favourite Wendy’s items inspired by both the team’s heritage and Kiwi flavours.

The goal is to turn passive awareness into active fandom, giving supporters a reason to engage, share and make Wendy’s part of their Warriors ritual.

A campaign built for fans

“Wendy’s has been a proud partner of the One NZ Warriors for years,” says Corina Black, Flynn ANZ’s CMO (the company that owns Wendy’s), “but we wanted to take that connection to the next level.”

“Chemistry’s ability to tap into fan culture and create campaigns that drive real engagement made them the perfect partner. ‘Feed The Faith’ isn’t just a promotion, it’s an invitation for fans to show their loyalty in a whole new way.”

The campaign is rolling out across Sky Sport game days, YouTube, OOH, social media, in-store and game-day activations.