Wahs for the win: One NZ Warriors name new Wendy’s burger

It’s not easy being cheesy, but One New Zealand Warriors players Ali Leiataua, Charnze Nicoll-Klokstad and Marcelo Montoya weren’t afraid to ham it up for the launch of Wendy’s new Warriors Baconator burger.

Launching this week, the new campaign from Wendy’s and agency MetroExp sees the talented threesome take to the kitchen, tossing around tongue-in-cheek names for the burger range like the ‘it ain’t easy being cheesy’ and the ‘spice spice baby’, before landing on ‘The Warriors Baconator’ as a moniker. Who’d have thought.

Created and produced by Auckland indie agency, MetroEXP, and production company, Eyes & Ears, the campaign is currently airing on TVNZ, SKY TV, Warner Brothers Discovery and on social.

Wendy’s NZ CEO Danielle Lendich said the team really enjoyed working with the club on bringing the project to life.

“It’s always a pleasure working with the players, but Ali, Charnze and Marcelo were something else and proved themselves to be just as talented off the field as on.”

MetroEXP Business Partner, Kimberley Warren, said the agency is always thrilled to be part of the Wendy’s-Warriors partnership – “where every collaboration is a recipe for success.”

While MetroEXP Creative Director, Matt Watts, said it was great to have the players involved in creating the new Baconator.

“We came to the shoot armed with a bunch of names, but the funniest ones came from the boys themselves off-the-cuff. I wish I was as good at league as they are at advertising.”

A relationship that began in 2008 and progressed to being an on-kit sponsor in 2011, Wendy’s has promoted its involvement with the Warriors over the years through limited-edition burgers, in-store promotions and several entertaining TV ads featuring selected players. 

One NZ Warriors CEO Cameron George said the ties between the club and Wendy’s ran deep and the burger chain was a much-valued member of the team’s sponsor family. 

“We appreciate the way Wendy’s has gone about its partnership over the years, incorporating our players into its product and campaigns. The boys certainly enjoy it and will no doubt be looking forward to their burgers this Sunday after the game.”

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