Get the latest direct to your inbox twice a week. Sign up today. 
GroupM rebrands as AI-powered WPP Media
WPP has announced the launch of its AI-driven media company, WPP Media – formerly GroupM.
WPP says the change reflects growing demands from marketers for fully integrate capabilities.
Its integrated offering enables clients to unify media, data and production, and holistically manage their owned, earned, shared and paid activities to deliver personalisation at scale.
The company also allows connected commerce, measurement and analytics capabilities.
Brian Lesser, CEO of WPP Media, says: “Consumers already expect advertising to be relevant and engaging and buying experiences to be seamless.
“Those expectations are only going to accelerate in the age of AI. WPP Media is built for a world in which media is everywhere and in everything.
“By investing in our AI-powered product, integrating our offer with data and technology, and equipping our people with future-facing skills, we’re helping our clients to stay ahead of rapidly changing consumer behavior and unlock the limitless opportunities for growth that AI will create,” Lesser adds.
WPP Media manages more than $60 billion in annual media investment and works with more than 75% of the world’s advertisers in over 80 markets.
There will be no changes to WPP’s other media brands, Mindshare, Wavemaker and EssenceMediacom.
Clear vision for future
WPP Media is connected with WPP’s wider global agency networks and capabilities through WPP Open – WPP’s AI-enabled marketing system – creating an advanced platform for scaled and integrated creative, production, data, commerce and personalised media delivery services.
WPP is also launching a new cross-channel B2B campaign targeting business leaders and senior marketing decision-makers.
The campaign showcases WPP’s AI credentials, its integrated proposition and the advanced capabilities of WPP Open.
WPP Open is backed by £300m in investment each year and partnerships with the leading AI companies.
Mark Read, CEO of WPP, says: “We believe that WPP is the strongest marketing partner for the world’s leading brands in the AI era, where technology and talent converge.
“The move to WPP Media continues our strategy to simplify and integrate our offer for clients. While GroupM was built for a time when media scale mattered most, WPP Media reflects the power of AI, data and technology, and simpler, more integrated solutions.
“Our vision for the future is clear – marketing that is informed by data, led by seamlessly connected teams of brilliant people and full of new opportunities for our clients,” Read adds.
