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Whack-a-Drunk (or not)
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While there’s numerous graphic commercials on television utilising the gory shock factor to ram home the message about the perils of drink driving, Asia Pacific Breweries (APB) Ltd has devised an interactive approach to encourage responsible drinking. Represented in New Zealand by DB Breweries, APB is playing responsible corporate …

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Congraduations to these marcom newbies
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While many recent marcom graduates may still be rummaging around for that elusive job, 10 lucky newbies from across the country have been hand-picked from hundreds to take part in the inaugural intake of the Clemenger Group Graduate Programme.

As part of the programme, graduates rotate through Colenso BBDO, Clemenger …

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Feeling the visitor lovin’
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New Zealand is well and truly bathing in the light of tourism goodness at the moment. First comes news that December saw the largest influx of international visitor into the country since records began, then comes the announcement at the Wanderlust Travel Awards that Enzed’s been named the third …

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Long-copy lives on as Ogilvy gets newspaper nod
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December was a disappointing month in the world of newspaper advertising, with nothing deemed good enough to tickle the fancy of the NAB Ad of the Month award judges. But things have improved in the first month of 2011, with Ogilvy taking out January honours with its long-copy ad for youth mentoring scheme Brothersinarms.

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Duckja vu?
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To celebrate the launch of MediaWorks’ new channel FOUR this weekend, Special Group decided to create a massive inflatable duck and, after filming it for a channel ident, berthed it in the Auckland viaduct for passersby to marvel at (puntastic kudos to Tim Newman for coining the phrase ViaDuck). Dutch artist Florentijn Hofman’s oversized aquatic birds have been deployed in cities in Europe, Asia and South America, so no-one ever claimed it was an original idea. But not only has the giant yellow duck been done overseas, it’s also been done in New Zealand—and not too long ago either.

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Rugby without pictures: Radio Sport gets broadcasting rights for RWC
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The Rugby World Cup is only a few months away and most New Zealanders, including our mincing strutter of a prime minister, are starting to get a little hot under the collar. But, unlike the seemingly excessive television broadcasting deal, where most of the games will be available to view on three different channels, there will be just one official radio station. So for all those poor sods who can’t get themselves in front of a screen, the Radio Network’s Radio Sport will be the place to hear all 48 games after it was named as the official radio broadcaster of Rugby World Cup 2011.

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Roger, over and out
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With a new TV channel about to launch, a few smart cookies at the helm who have well and truly laid the gauntlet at the feet of TVNZ, some positive radio results, good news on the interactive front and a new group buying venture on the horizon, 2011 is destined to be a fairly exciting one for MediaWorks. And, after a summer of reflection, Roger Beaumont, the director of marketing and communications, has decided the house is in good enough order for him to step down from his role.

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Charity begins at the bus stop
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Despite what everyone says, you marcomms folk are usually quite a generous lot, as evidenced by the fact that Adshel’s Christmas promotion saw 833 of its advertising panels being donated to 25 charities across Australia and New Zealand.

Awards
Live, free and direct: NZ Post kicks off another round of DM workshops
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The ever-popular New Zealand Post Targeted Communications’ direct marketing workshops are back for another year. And the first one, which will be led by Shirtcliffe & Co’s Matt Shirtcliffe, is scheduled for Thursday 10 February at the Media Centre in Parnell. Tony Clewett, creative director at DraftFCB, will present at the following workshop on Thursday 3 March. So, if you want to expand your DM mind for free, best get your name in the hat.

News
All aboard the people train…
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Things seem fairly sedate on the Movings/Shakings front at present, but there are a few noteworthy exceptions, with a Kiwi chap being tapped for higher Unilever honours, TVNZ announcing some new blood for its board and the Semi-Permanent doyenne who’s sailing for waters anew.

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Ads@6: 12 January—26 January 2011
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Very little of anything seems to get done in New Zealand in January and that rule also tends to apply in the world of advertising, so, aside from Kiwibank’s new ‘we make it easy to change banks’ push and Hyundai’s launch of the i45, it’s fairly slim pickings on the new campaigns front this month, with all the usual DIY, retail and grocery suspects (particularly Countdown on ONE) dominating New Zealand’s holiday screens.

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First Cannes, now the Academy: Curious basks in reflected Oscar glow
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When Cannes Lion-winning Curious Film director Darryl Ward was interviewed in the September/October edition of NZ Marketing, he said he’d done the music videos, he’d done the films, he’d done the commercials and now he was keen to reference his love of film and start dabbling in distribution. And the Curious gang have obviously got pretty good taste, because independent film Winter’s Bone, the first film it distributed in Australia and New Zealand, has received four Academy Award nominations for Best Picture, Best Adapted Screenplay, Best Actress for newcomer Jennifer Lawrence and Best Supporting Actor for John Hawkes.

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Wishart launches bi-sexual magazine
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It’s been four years in the making and now that the winds of economic change seem to be blowing softly, Ian Wishart’s publishing company Howling at the Moon is set to launch ‘Project X’, a “double header” monthly magazine called His/Hers that aims to cater to both sexes.

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Rick rolls on back to corporateville
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After three years as the chief executive of CAANZ, Rick Osborne has announced he will be stepping down from the role to take up the job of  group general manager, external relations at Fonterra, which is responsible for government relations, trade strategy and regional relations.

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Help sloganise Tauranga, win things
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Much like logos, slogans are one of the most accessible parts of the marketing process, which means the general public often feels compelled to pass judgment on them. At StopPress we have an unashamedly unhealthy obsession with town slogans and spend most nights and some weekends devising new ones (for example, Christchurch: Unexpectedly Dangerous). Judging by the response we usually get when we ask our readers to come up with slogans, the marcomms community likes to have a bit of fun with them too. So we got fairly excited when we saw the local Tauranga newspaper had started a campaign to come up with a new slogan for the town in time for the Rugby World Cup, simply because it didn’t have one and obviously felt like it was missing out.

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Media Design School pair take a bullet for the team
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DDB was recently crowned the YoungGuns agency of the year (primarily on the strength of the Sky Arts Channel campaign) and Media Design School is also beaming, with recent Adschool graduates Ed Knowles, frontman of Kiwi band The Checks (wanna see a cool music video?) and Charles Twaddle taking home a Silver Bullet for ‘Reflections’, an ambient outdoor advertising campaign that plays on famous landmarks such as the Eiffel Tower and the Sydney Opera House for HSBC.

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On the A-list: Colenso gets stamp of approval from Ad Age
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New Zealand’s (mostly) two horse international awards race between DDB and Colenso has continued apace and this time it’s Colenso in the lead, after it made Advertising Age’s ‘Agency A-List’—”the pick of the top advertising, digital, media, direct and PR agencies around the world”— and was named “international runner up agency of the year”, a spot it shared with Mother (London) and TBWA Hunt Lascaris (Johannesburg). Argentina’s Del Campo Nazca Saatchi & Saatchi won the category and Wieden + Kennedy took out the agency of the year title.

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From Rico with love: Air New Zealand’s Australia Day message
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2010 was a pretty damn good year for Air New Zealand and, whether it was picking fights with magazines, dreaming up the next borderline marketing campaign or collecting one of its many prestigious awards, there was certainly never a dull moment. Having recently snapped up a sizable stake in Virgin Blue, won a Wallpaper Design Award for its snazzy premium economy spaceseats and, after more than four years of design and development, taken delivery of the first big Boeing bird to be fitted with the much-drooled over economy sky couch, dullness has been avoided at the start of 2011 as well. But what about that strange furry Count von Count-esque spokesbeast Rico, we hear you ask. Well, he has been busy travelling the world, offending and delighting in equal measure. And his latest polarising performance for Australia Day, once again created by .99, seems to have continued that trend.

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DDB goes out all guns blazing
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Being ranked 18th best agency in the world last week in the Big Won directory obviously wasn’t enough for DDB New Zealand, because since then it’s gone on to claim the prestigious Young Guns Agency of the Year title, it’s taken out the top spot on the Young Guns creative rankings and it’s also placed as the 28th most awarded agency in the world according to the recently released Gunn Report.

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Groupy therapy: Yellow embraces the social buying phenomenon
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The world is going gaga for social buying sites at the moment: Google was rumoured to have put in an offer of $6 billion for Groupon, Yahoo!7 just purchased Spreets for $40 million, APN has had a fair swag of success with its 50 percent stake in GrabOne and now Yellow has jumped on the bandwagon by snapping up group buying site www.groupy.co.nz.

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School rules
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Who’s it for: Warehouse Stationery by M&C Saatchi and Flying Start

Why we like it: How could you not like an ad that features post-it note balloons, scooters made of briefcases, cardboard buses or sellotape skateboards? It’s fun, it’s cute, it’s crafty and …

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How much is that PR and Experiential in the window?
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PR and experiential marketing have long been valuable tools for marketers. But are these disciplines gaining prominence in the marketing mix? And if so, how is this affecting more traditional channels? The CAANZ Marcomms Leadership Group and the Marketing Association, with the help of online research company Buzz Channel, decided to find out. But they need the help of New Zealand’s marketers.

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