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Circus attempts to break a few circuits

A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they’re also a big drawcard for the Circus Festival of Commercial Creativity. So the The
Communications Council
 decided to remind the region’s most experienced
chief marketing officers that when it comes to creative thinking we still have plenty to learn. 

Inspired by the impressive line-up of speakers, Leo Burnett Melbourne, with Kiwi pair Jono Aidney and Rob McDowell on copywriting and art directing duties, developed
the philosophy of Circuit Breaking, a methodology to inspire marketers and advertisers to break the cycle of habit and create smarter work.

To do this it developed a series of provocative mantras and commissioned renowned
immortaliser of words, UK typographer Anthony Burrill, to bring
them to life. Each became a signed, framed, limited-edition woodblock print, an
invitation to Circus Festival in a piece of DM too big and too precious for the
wastepaper basket (if you’re interested in ordering one for your workspace, there are a
limited number remaining, so grovel to [email protected]). 

Credits 

ECD:                              Jason
Williams
CD:                                Andrew
Woodhead

Art Director:                   Rob
McDowell
Copywriter:                    Jono
Aidney

Typographer:                  Anthony
Burrill
Printer:                            Adams of
Rye

Photographer:                 Derek
Swalwell
Retoucher:                      Johnson
Diep

Creative Services:           Gary Arnas

AE:                                Jacquelyn
Whelan
AD:                               Chris
Ivanov
CEO:                              Melinda
Geertz
Client:                            Margaret
Zabel, Linde Wolters

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