A few New Zealand marcomms folk will be making the trip to Sydney for AWARD later this month and, just as the speeches and seminars have become a major drawcard for the Cannes Lions, they’re also a big drawcard for the Circus Festival of Commercial Creativity. So the The
Communications Council decided to remind the region’s most experienced
chief marketing officers that when it comes to creative thinking we still have plenty to learn.
Inspired by the impressive line-up of speakers, Leo Burnett Melbourne, with Kiwi pair Jono Aidney and Rob McDowell on copywriting and art directing duties, developed
the philosophy of Circuit Breaking, a methodology to inspire marketers and advertisers to break the cycle of habit and create smarter work.
To do this it developed a series of provocative mantras and commissioned renowned
immortaliser of words, UK typographer Anthony Burrill, to bring
them to life. Each became a signed, framed, limited-edition woodblock print, an
invitation to Circus Festival in a piece of DM too big and too precious for the
wastepaper basket (if you’re interested in ordering one for your workspace, there are a
limited number remaining, so grovel to [email protected]).
Art Director: Rob
Printer: Adams of
Creative Services: Gary Arnas
Zabel, Linde Wolters