Author StopPress Team

Online video is booming. And businesses are seeing dollar signs. Here’s how to avoid getting it wrong.

Shed 10 on Auckland’s Queens Wharf may be a good century old, but it’s well and truly being modernised, first with a giant solar roof panel and now with a mural courtesy of street artist Askew One. And, not only that, it’s also putting the redeveloped Shed 10 on the block and asking for a naming rights sponsors.

Lynda Brendish wrote a piece about Dove’s Real Beauty campaign celebrating the sentiment of empowerment but criticising the parent company Unilever. Plenty of others have found reasons to criticise, too (for example, featuring traditionally attractive white women and showing women as their own worst enemy rather than the sexist society they live in). But what about the men, you ask? Well, here’s a brilliant parody of the campaign showing how they have a very different problem.

Commercials for soft drinks often show that by drinking them, you’re likely to splash around in the water laughing with your attractive young friends or engage in some kind of impressive athletic pursuit at a very high level. Very rarely do they show visual representations of masturbation, use the phrase dry hump or generally “reveal the truth behind the facade and bravado of misspent youth” in a humorous fashion. But you get all that and much more in three new quasi-music videos for Sprite Europe that were made by JWT Denmark and Yukfoo’s Anders Schroder.

Twitter’s ad platform works by targeting users with interest signals (such as who they follow), with its new feature for advertisers Twitter hopes to tap into what people are talking about.

It may never be the best Steve Jobs movie, but at least it’s the first.

As part of its “Lounge of the Future” concept for Milan Design Week, Heineken recently debuted Ignite, a new, more interactive twist on the simple beer bottle that uses LEDs and wireless sensors to light up when bottles are clinked together, to flicker when taking a swig, or even to be remotely controlled.

Rhys Darby fights the good fight to protect Kiwis’ data and TSB ad shoots at an easy target – Aussie-owned banks.

Foodstuffs has signalled major changes to the way it procures packaging, telling store owners to stop selling veggies on meat trays and looking to eventually achieve 100 percent kerbside recyclable packaging for both produce and private label items.

TSB launched its historical epic over the weekend. And 2degrees and TBWA\ have followed suit, with Rhys Darby—AKA The Furious Fantail—facing up to a big telco-inspired beast and re-enacting a few scenes from the past to launch its new Carryover Data product.

Creativity and originality go together like peas in a pod. But Auckland designer Kate Cullinane’s thesis, a book called Sample Copy: An Exploration of the Role of Copying in Design, takes the stance that imitation is a part of the creative process. And it’s just won an international Art Directors Club Gold Cube award, as well as being named in the top three in the global Type Directors Club Awards for Typographic Excellence (the final rankings will be announced in July).

Convenience stores are often busy and cluttered, but new premium coffee and food brand Motto hopes to offer an oasis amongst the mad rush, with a splash of colour and a chirpy tone.