Movings/Shakings: 12 April

Up the chain

Kiwi expat and ex-Colenso group account director Louise Kuegler has moved within the Ogilvy group to take up the role of managing director of Singapore and regional client services director for Bates CHI&Partners. 

At Ogilvy & Mather Asia Pacific since October 2011, Kuegler has been leading the regional business for Coca-Cola and Diageo, where she was responsible for driving both brands across Asia.

“Lou is a first class operator with a keen eye for the product,” says David Mayo, chief executive, Bates CHI&Partners. “Our clients demand the best creative but it’s the ‘Impresario’ at the centre that brings the right people around the table. Lou knows how to get the best out of a team and we are delighted to have her onboard at Bates CHI&Partners.” 

Kuegler will join Mayo, chief strategy officer Mark Sinnock and chief operating officer Tony Dowling in their mission to build Asia’s newest creative network. She will also work closely with the managing directors of the 14 local Bates CHI offices, as well as the CHI teams from London and New York to help knit the global network together behind several global clients.
“The opportunity to join Bates CHI&Partners at the start of their journey as a new global agency is an exciting prospect,” says Kuegler. “David and I have had a great partnership over the last 18 months, so I’m looking forward to continuing to work closely with him, our clients and our teams across the region to develop brilliant creative work. There’s new energy and momentum at the agency, and huge creative aspirations.”
Before moving to Asia, Kuegler spent six years Colenso BBDO. She was part of the agency management team at the time when Colenso BBDO was awarded Advertising Age International Agency of the Year Runner-up 2010 and Campaign Brief Agency of the Decade 2010. While at Colenso BBDO she led some of the agency’s largest, fully integrated accounts including Westpac Bank, Television New Zealand, Fonterra and Mars. She was the account service lead on campaigns that won numerous Cannes Lions, including one of only six inaugural Cannes 2011 Effectiveness Lions.

Prior to this Kuegler worked at Publicis Mojo NZ, following ten years working client side in a variety of marketing roles for companies such as Nestlé and Schwarzkopf & Henkel. She relocated from New Zealand to Singapore in October 2011.

Selling screens

Digital solutions company Ngage Media has hired Sonia Taylor from Mediacom as its head of media sales. 

The move signals Ngage’s push to expand its nationwide, in-store digital signage network, and add some new creative twists. The Ngage network uses digital media to connect brands and retail partners such as Z Energy, The Warehouse and Pak’n’Save. 

“Sonia’s agency experience means she brings a deep understanding of the current media landscape, and a strong, creative approach to how digital media can be used for clients”, says director Alan Nicholas.

In her new role, Taylor will focus on working alongside agencies to create novel, bespoke digital solutions across the network.

“What excites me about this role is the great technologies Ngage has available to create cutting edge campaigns for clients,” she says.

Ngage is part of the Image Centre Group and she will be based in Auckland. 

On ice

Icebreaker has appointed Kristen Celko as vice president of eCommerce and digital marketing.

Celko will direct Icebreaker’s global eCommerce strategy and be responsible for building all eCommerce business and digital marketing campaigns. The company currently has online stores in the United States, Canada, New Zealand, Australia and Germany. She will be based at Icebreaker’s US headquarters in Portland, Oregon.

“eCommerce is a critical aspect of Icebreaker’s sales strategy, and we’re thrilled to have Kristen bring her deep retail and digital expertise to our team,” says Jeremy Moon, founder and chief executive of Icebreaker. “She has a proven track record in elevating brands digitally, and we’re excited to have her strengthen and expand our eCommerce capabilities globally.”

Celko is an experienced digital professional with more than ten years in eCommerce and digital marketing leadership roles in multi-channel retail. Since beginning her career in management consulting with Arthur Andersen, she has held retail leadership positions with Neiman Marcus Online, Under Armour Performance Apparel, UK Based STA Travel Group and most recently David’s Bridal, Inc.

“I’m very excited to become part of an organization with a proven passion for innovation and excellence that is wholly apparent in the product, culture and brand DNA,” says Celko. ‘Icebreaker has quickly attracted savvy active and lifestyle advocates who are wowed by the performance and comfort of the finest natural merino fibers. I look forward to growing global consumer awareness and affinity for the Icebreaker brand.”

It’s academic

Wellington public relations consultancy Accentuate+ Public Relations has added Dr Chris Galloway to the firm as an academic associate. 

Dr Galloway recently returned to New Zealand to take up the role of senior lecturer in public relations at Massey University’s Albany campus after ten years in Australia where he held senior positions at Monash University and more recently Swinburne University of Technology where he was discipline leader Public Relations & Advertising.

“I have known Chris for almost 20 years and when I learnt he was planning to return wanted to enter into an alliance with him whereby he would be available to provide strategic advice to our clients and we could reciprocate by providing his students with work experience,” says Accentuate principal Rob McGregor. 

Dr Galloway specialises in issues, crisis and risk communication, with a focus on reputation risk management. He is best known for developing an original methodology to help corporate reputation managers identify and manage reputation threats.

Before launching an academic career, Dr Galloway was a senior corporate affairs executive, working for organisations including Telecom New Zealand, the New Zealand Meat Board and Public Trust. He is co-editor of a book on public relations issues and crisis management, and has published papers in journals such as Public Relations Review, the Journal of Communication Management, the Asia Pacific Public Relations Journal and Prism.

He has a PhD (Monash), Master of Management [Communication Management] (Distinction), Massey University New Zealand, 2000; a Master of Communications (Merit), Victoria University of Wellington, 1997; APR – Accredited in Public Relations, Public Relations Institute of New Zealand, 1991; and a Bachelor of Arts (University of Auckland), 1971

“Accentuate’s raison d’être was to provide organisations wanting to proactively manage their public relations with access to external resources with experience and expertise in how to best manage their profile and reputation,” says McGregor. “Chris will contribute best practice public relations based on the latest developments by scholars here and overseas. We look forward to a long and mutually beneficial association.”

Little addition

Public relations agency Purple Sherbet has appointed Alex Little as an account executive. 

“With the signing of new clients came the need for new talent and Alex fits the bill perfectly,” says owner and managing director Sarah Davies, who formed the company three years ago. ”It’s been a pleasure bringing Alex into the Purple Sherbet team. Her fresh outlook and willingness to learn is just what we were looking for.”  

Little is working across an eclectic mix of accounts, including Daltons, Market Share, Gettingagrip, Elephant Group and Kings Seeds. 

Prior to her appointment, Little was working for The New Zealand Breast Cancer Foundation. 

The Ellerslie based PR consultancy specialises in working with SMEs. 

Another Mi9er

the re-branded trade division of MSN New Zealand, has appointed Christine Jones as campaign manager.

for premium advertising campaigns running on the msn.co.nz portal and partner
sites, she is a former operations support manager of Media One and joins Mi9
from online book lender Wheelers Books.  

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