This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
The Warehouse Group, which includes Noel Leeming, Torpedo 7, pet.co.nz, Warehouse Stationery and the iconic Red Sheds, has announced the launch of a new online shopping site for Kiwis looking for health and beauty products – www.ilovebeauty.co.nz.
Red Bull has launched its shiny new poster boy for the Peugeot 208 GTI, Jaden Leeming, in a new web and TVC campaign made in house. The 90 second version was made for its web channels while 15 and 30 second cuts will soon hit TV screens.
There were plenty of Kiwi companies who were celebrated for their stellar efforts at the TVNZ-NZ Marketing Awards last week (you can check all the winners out here and read the in-depth stories of how they did it in the latest edition of NZ Marketing). And while we know everyone in this industry gets excited about a good dose of cross-organisational stakeholder management, you’re also quite fond of spending hours of work time looking at glamour shots from events. So fill your boots.
For the past three months, Heineken has been plucking real men out of their daily lives, dropping them into the great unknown and making them do ridiculous things as part of its Dropped campaign. And the fifth and final episode, which features two chaps on a desert island in the Philippines who are handcuffed to each other and have only one survival kit between them, has just been launched.
Ever wanted a product to come to your country so badly you just had to have a whinge to the maker? These Canadian fans really wished they hadn’t when Taco Bell went a bit loco and made them literally eat their words.
There’s nothing better than a graph that shows complex information simply, except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge.
The Herald on Sunday is one of the few papers in this country to have charted increases in circulation and readership over the past few rather difficult years. And that performance has been recognised after it beat out newspapers from across Australia, New Zealand, South-East Asia and the South Pacific to win the best Sunday newspaper at the Pacific Area Newspaper Publishers’ Association (Panpa) Awards.
Kiwi viewers can now tune in to the Al Jazeera English news channel on Sky and will be able to see it on Freeview from 1 November. According to a recent statement, the channel will reach around two million New Zealanders on Sky channel 90 and Freeview channel 16, broadcasting live and free to air.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
More than 700 members of the marcomms fraternity ventured to the Langham last night to celebrate the country’s best marketing ideas, strategy and execution, listen to Te Radar take the piss out of the industry and try to do a bit of business. And Griffin’s came away with the major gong for the hugely successful re-introduction of Choco-ade biscuits to Kiwi shelves.
There are many strange holidays. International Houseplant Appreciation Day, Pissing Day or International Talk like a Pirate Day. Brands occasionally get in on the act as well and create their own (American Express won two grand prix at Cannes in 2012 for its small business day). And global footwear company Keen has joined that club with Worldwide Recess Day.
When was the last time you felt you could rely on a company slogan to honestly say what it stands for? Just as well Buzzfeed is on the case, then, to tell it like it is.
New York agency Barton F Graf and activist group 350 Action have taken a unique approach to bringing shame on the names of climate change deniers: attaching their names to extreme storms.
We all know how the digital landscape has changed how we’re picked for jobs, but there are perhaps no crazier online recruitment processes than this one by US company founder Richard Silverstein, who wants an executive assistant.
Want to get your message to sports fans who watch something other than rugby? A new deal will see Mi9 sell premium advertising on ESPN websites including espn.com, footytips.com.au, cricinfo.com, espnfc.com and espnf1.com.
TVNZ has welcomed another brand to the stage of New Zealand’s Got Talent, with Tip Top joining primary sponsor Toyota as a commercial production partner for this year’s series.
What if Labour leader contender David Cunliffe’s speech had been made in a gladiatorial arena? Wonder no more, thanks to Radio Live.
Whether it be fake press releases about donating polar bears or satirical websites or staged PR disasters, Greenpeace has gone to great lengths to try and stop Shell from drilling in the Arctic. And it managed to piss Shell off again recently after smuggling in two remote controlled banners—one featuring the words “Arctic Oil? Shell No!” and the other “Save the Arctic.org—to the Belgian grand prix, an event Shell sponsors.
Kiwi tech companies aren’t just world famous in New Zealand, by the looks of a recent Forbes article.
Japan has a well-earned reputation for making batshit crazy ads like this, this or this. So, as part of the Comedy for Cure Kids on TV3 last week, Corey Jane punk’d some of the All Black newbies and tricked them into thinking they were filming an ad for the Japanese market.
When Terry the Bi Bipolar Polar Bear first appeared online five years ago, he “was a minor internet hit amongst bi’s, bipolars and bears”. And now, thanks to creator/writer/performer Jeremy Dillon, Pukeko Pictures and Yukfoo Animation, he’s back—and he’s better than ever.
So Miley Cyrus’ raunchy Twerking at the VMAs drew hordes of viewers. Has grabbing eyeballs come to this? Frankly, yes.
Bungee jumping? Pfff. There’s no reason to rely on gravity and elastic alone when you’ve got machinery to assist. And Mountain Dew and Devin Graham have joined forces to create some whiplash-related entertainment.
DDB managed to get a whole heap of New Zealanders to upload pictures of themselves imitating a beetle for a VW promotion last year. And now it’s trying to get New Zealanders (and Australians) to upload videos of themselves that show them professing their love for the Big Mac in chant form.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night at the Hopetoun Alpha, a bunch of finely tuned, very well-dressed and alcohol-infused athletes from the marcomms sector took part in the 2013 Global Beer Pong Championship of New Zealand Advertising, an event put on by MediaWorks Radio and supported by Faux Beer. And it was team NWA (Gerhard Simanke and Mark Banbrook from The Radio Bureau) took out the title after a fiercely contested final against Team Cock (Simon Teagle and Rachel Leyland, DraftFCB).
It’s Restaurant Month in New Zealand, and new Auckland restaurant Atico Cocina is celebrating with StopPress by giving away an $80 voucher.
Greenpeace got its hoax on last year with a fake website called Arctic Ready, which asked users to come up with their own Shell-related ads and aimed to draw attention to the company’s desire to drill for oil in the region. The best one, ‘You can’t run your SUV on cute. Let’s go’, was put on a massive billboard and erected outside Shell’s HQ in Houston. The organisation continues to fight against the proposed drilling and a ‘press release’ about Russian company Gazprom and Shell delivering a polar bear to Auckland Zoo that was sent to the media and published by stuff.co.nz seems to bear the mark of Greenpeace as well.
So Shearer’s been shorn. Bad headlines have been written. And since his resignation bombshell earlier this afternoon, Twitter lit up with reaction and people touting successors (our favourite: ‘We’ll never forget you Damon Shearer!’).
Dads are quite hard to buy presents for. And marriage equality is now officially legal in this country, so technically it’s possible for dad to be a woman. But this is taking things a bit far.