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The company credit cards are out in force this week for Spikes Asia and most of the shortlists have been announced, with, unsurprisingly, many of the campaigns that featured at Cannes also featuring in Singapore.
Predictably, David Cunliffe won the Labour Leadership battle. Perhaps just as predictably, given the united show the party needs if it’s going to give National a run for its money at the next election, Cunliffe’s leadership rivals were gracious in defeat. The exception, perhaps, was dark horse Ned Stark.
A diverse set of magazine covers will battle to be the best in their category and the country in this year’s iSUBSCRiBE Maggie awards.
Universal Music is working to digitise the remainder of its local release collection to take advantage of all digital music services available here.
We’ve seen it before with Dollar Shave Club—both the blades and the wipes—and tampon subscription service Hello Flo. And now there’s a new entrant into the entertainingly crass and completely over the top online ad annals: Poo-pouri.
Mexican restaurant chain Chipotle’s brilliant ‘Back to the Start’ campaign used animation, emotion and a celebrity cover to tell the sorry story of industrialised food production. It caught plenty of attention and won plenty of awards for its trouble, including a couple of Cannes Grand Prix in film and branded content. And it’s following the same strategy for the follow-up, The Scarecrow.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
ATEED (Auckland Tourism Events and Economic Development) has launched its Spring campaign to entice Wellington and Christchurch residents to visit Auckland.
Here we have the Old Spice guy riding a horse backwards – over the in the US the brand is getting fresh with a new series of commercials for its association with the NFL.
Saatchi & Saatchi in Italy has created a very cool campaign with Formula One driver Jarno Trulli racing around tracks set by winners of a Facebook contest.
After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?
Ericsson New Zealand predicts more than one in three New Zealanders who use the internet daily may have a tablet device by the end of the year.
Mindfood gets new beauty director Liz Hancock, filmmaker Christopher Frey joins Thick as Thieves and TSM trusts Ellis.
Whittaker’s and L&P’s delicious collision in an ad for Whittaker’s L&P chocolate has won the July Colmar Brunton Ad Impact Award.
A new interactive experiment based on a music video puts your phone in the director’s chair. Well, it lets you control visual effects, at least.
The Marketing Association is hunting the year’s best direct marketing campaigns as it opens the annual awards for entries.
We had to wonder recently if Stuff’s website was trying to show us what happens when the honeymoon is over – as its wallpaper promoting a dating site shared the front page with a less romantic story.
This week NZ Lotteries, DDB and Luscious, along with Positively Wellington Tourism, Clemenger BBDO, Touch/Cast and OMD, take centre stage.
Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career.
Colenso and DDB are the outstanding performers among the 86 finalists in this year’s Effie awards. According to a revised list by CAANZ and TVNZ, Colenso BBDO and DDB have 19 finalists.
Election marketing is all about values and pork barrels. But sometimes you wish candidates would cut the frills – that’s just what Auckland mayoral hopeful Penny Bright has done.
If your dream is to live out retirement surrounded by cats and stacks of old newspapers, this informercial parody by US students for Tenth Life Cat rescue could show you how to get there.
Tourism New Zealand is taking its message to key new Latin American and Indonesian emerging markets with new versions of the newzealand.com. The four new translated editions for Chile, Mexico, Brazil and Indonesia bring the total number of market versions to 20.
GrabOne, best known for its daily deals, is marketing itself to a new audience with a booking and information site for national travellers.
Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.
Every now and then a gem of an email comes to us – this time it’s from a “a digital agency that cares about New Zealand and Kiwis” that’s giving ordinary Joe Public the chance to slap John Key with a fish.
It’s all about the GCSB, bro!
After a competitive pitch, JWT NZ has been appointed by Australasian health insurer, Nib to launch the company’s brand and new product range in New Zealand later this year.
The Nokia Deutschland Twitter account @Nokiahomebase was the scene of a battle in the escalating mobile device war with the Finnish company slaughtering a rival Samsung phone.
No-one does absurd advertising better than Old Spice and W+K. And to celebrate the launch of the NFL season it’s released four absolute pearlers that continue the trend of its bar soaps campaign and parody the hell out of the ‘transportation’ genre of advertising.
Everyone loves critiquing a logo, which means that releasing a new one is a fairly nerve-racking experience for any business. But Yahoo! has taken a different, slightly more democratic approach to the unveiling of its new logo, offering up 29 different variations over the past month and asking for feedback. Which one would you choose?