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Brands get an honest face

When companies get branding right, we subconsciously associate certain values with them, just by looking at their logo.

So when was the last time they were honest about what they stand for? These slogans from Arielle Calderon at Buzzfeed try to tell the real story about the big name corporates pushing their messages at us all the time.

We especially liked the Internet Explorer slogan – ‘the browser you use to download other browsers’, and Starbucks – ‘Instagram a picture of your name misspelled on the cup.’

Image: Arielle Calderon

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