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Gigatowners trying to be crowned the winners of Chorus’ initiative to grant speedy internet to one lucky region are showing their creative sides as the competition hots up. The contest got its first meme recently with nice casting of The A-Team hero Mr T.
In an age where technology rules—and where screens are often used as babysitters—there’s still something to be said for old-school leisure activities/imagination-builders like Lego. And, just in time for Christmas, it’s released a fantastic family-themed TVC, its first for 30 years.
The last time Ford and JWT got together to promote a Ford Fiesta, they spiced up proceedings considerably with a few strategically placed bottles of bespoke Culleys chilli sauce. Now, to promote the arrival of one of the first all-new Fiesta Sports models in the country, it’s signed on as a major sponsor of Ponsonby’s popular Art in the Dark festival and partnered with artist Jon Baxter to create an original installation at the event.
Dominic Corry sits down with Jeremy O’Brien, the TVNZ head of sales, to discuss the scale of branded content and how it goes beyond programme integration. They place emphasis on the different forms of branded content and give tips on how to effectively incorporate a brand into a programme.
We’ve seen some interesting methods employed to promote responsible drinking behaviour in recent times, with the likes of NZTA’s Ghost Chips, Steinlager’s marker pens and the Health Promotion Agency’s ‘No More Beersies’. Now Nathan Cooper, he of rubbishcorp and Saatchi & Saatchi NZ fame, is once again using the power of video to encourage drinkers across the internet to consider the consequences of their boozing.
Del Campo Saatchi & Saatchi, based in Buenos Aires, has just a released a hilarious ad campaign for Andes Barley wine that features a bottle-laying hen.
Google’s new TVC for its Nexus 5 smartphone will warm the heart of hopeless romantics everywhere. It’s all about weddings, or more precisely, how you can get good photos and video of people’s big days using the phone’s 8 megapixel camera.
Frucor New Zealand is an undeniably brand and marketing-led company that has developed a reputation for innovation in product, communications and activation. And that attitude flows through the company directly from the office of chief executive Mark Callaghan.
Skype’s Stay Together campaign tells the stories of long distance chums who keep in touch using Skype — and the latest story makes New Zealand the star of the show, thanks to an Aucklander called Paige.
TV3 has confirmed that Nightline will take a break at the end of this year. In 2014, TV3 will be taking a new approach to late night news with The Paul Henry Show, which will see the controversial broadcaster wrapping up the day’s events every weeknight at 10.30pm. PLUS: Sacha McNeil’s new role still unclear.
Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.
A Halloween stunt by US snack brand Cheetos, which virtually satisfied the vengeful desires of anyone wanting to toilet paper someone’s house, was made possible by Kiwi digital agency Resn.
Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy’s back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air.
Memphis Meltdown has never been known for its sanity, but now the brand is encouraging Kiwis to join the madness by screaming into a giant ear for ice cream.
There are a lot of words in a newspaper, most of them spelled right and grammatically correct. But a few grammar nerds were up in arms on Twitter yesterday after the Herald committed a cardinal sin and used the words ‘might of’ in a headline.
Pepsi tried to give Coca-Cola (or, due to copyright reasons, ‘Cola-Coca’) a burn with its Halloween ad. It got some pretty good social media traction as a result, although some were confused about the message and thought it was showing its rival as a super hero. And while it’s not clear if this witty response is a legitimate one from Coca-Cola, maybe it should be.
According to the ever-reliable Wikipedia, New Zealand has the 45th highest rate of per capita tea consumption, with an average of 0.65 kg downed by each person every year (well behind the English on what is almost certainly a made up number of 68.69 kg per year, although the UK Tea Council gives the top spot to the Irish). Bell Tea is hoping more of that will come from its two factories and to help do that it’s launched a new 60 second TVC via Whybin\TBWA that celebrates the long history of the brand and the performance-enhancing properties of tea.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Standard inflight safety videos are in danger of extinction, with Delta and Virgin America the latest airlines to follow in Air New Zealand’s quirky footsteps.
.99 mans the fort with some senior staffers, Murray Deaker switches off, and changes at The Radio Network, Hunter and Pead PR.
Pagani, one of the oldest New Zealand-owned fashion chains, has been given an overhaul with the help of Running with Scissors. And the changes stretch from the instore experience to the advertising.
Moving away from their standard, clean-shaven pastry visages, Pie Face has added a cartoonish moustache to their pies in an effort to help raise funds for men with health issues.
With mobile devices practically fused to modern hands these days, dual screening is becoming increasingly popular—and broadcasters and advertisers are acknowledging that shift, with The Warehouse and DDB joining the fray in the local market by offering viewers of the TVC a chance to win some of the items featured in it.
In just four years, Stihl has added a suite of new products, started targeting the residential market, changed its approach to comms and vastly improved its retail network. And now it’s reaping the benefits.
Our American counterparts have turned Halloween into a huge commercial resource that can be tapped into annually. This year, the ad agencies across the Pacific have once again illustrated how far the simple premises of horror, costumes and bucket loads of treats can be stretched.
By being bold, innovative and inclusive, the Unitec marketing team, led until recently by Jeanette Paine, has played a major role in the institution’s marketing-led transformation over the past three years.
Pinterest is a winning channel for brands to show off their products in splendid technicolour. Now a Kiwi shopping mall is marketing itself with has a very analogue take on the social media channel.
Ever been stuck in a boring board meeting? We can’t help imagining that’s where someone was when they dreamed up XBox’s new Invitation campaign.
DDB Sydney’s ‘Welcome to the family’ campaign to celebrate VW’s 60th year in Australia kicked off this weekend with a TVC that showcases the full range of models on offer—and, with an ad hoc cricket match, a helium-breathing grandfather, a nana meeting Bradley’s ‘special friend’, tree peeing and copious tea drinking, it also showcases the diversity of modern Australian family life.
Fresh Up, the 51-year-old juice brand, has had its first makeover in nearly 10 years with new spots from Colenso BBDO. The two TVCs show Kiwi blokes in situations where roaring your appreciation over the drink’s thirst quenching properties are seriously inconvenient.