Monthly Archives: August, 2019

News
The Hot List winners: TV channel
By

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Partner articles
Staying power: the industry on print’s value
By

Despite ongoing conversations around the “looming death” of print, in any given week you’ll still see two-thirds of New Zealanders (yes, 66 percent of us) connecting, meaningfully, with at least one print newspaper title – be it metropolitan, regional, or community.

News
Stuff’s Josh Borthwick on venturing into video
By

Last week, Stuff expanded its portfolio with a video platform dubbed Play Stuff. A curation of news and entertainment, it’s Stuff’s response to the growth in online video in New Zealand. Following its launch, we sat down with Josh Borthwick, Stuff commercial director of direct and agency, to talk about the motivation behind Play Stuff and how it fits into Stuff’s existing offer.

News
Sky says life needs more sport via DDB
By

To launch its 12 new dedicated Sky Sport channels and its new Sky Sport Now streaming product to replace Fan Pass, Sky has released a campaign to demonstrate to New Zealanders why adding sport to life can make it better.

Opinion
Diversity starts before the job interview and we’re not doing enough
By

Walk into any ad agency and you’ll quickly see that we are severely under-represented in Māori and Pasifika employees. An updated version of the Commercial Communications Council’s 2017 D&I study is expected later this year. The 2017 study showed that only four percent of our industry identified as Māori and only three percent as Pasifika, nowhere near their representation in the working-age population of 13 percent and six percent respectively. To be that far off is just not good enough.

News
The Hot List Winners: radio station
By

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

News
FY2018/19 agency spend down despite increase in June
By

FY2018/19 has ended with a three percent decline in agency spend according to SMI data, with Outdoor being the only media reporting growth across the year. The result comes after June saw the strongest results for the year, with an 8.1 percent year-on-year increase to reach $91.4 million.

Partner articles
Transforming itself and out-of-home
By

Following the acquisition of Adshel by oOh!media, we speak to general manager Nick Vile about how the business is leading the Out-of-Home sector with new data, digital and tech innovation, connecting advertisers with the right people at the right time, in the right place.

News
The Hot List Winners: publisher
By

Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Opinion
A media agency take on the media
By

Media is a tough business to be in anywhere in the world. The dominance of global players has shifted the sands for media organisations the world over but here in New Zealand, local players are fortifying the local media economy through innovation, partnerships and investing in local content, says GroupM New Zealand chief executive Chris Riley. And it’s win-win-win for consumers, clients and agencies.

News
Kick it for touch: Air New Zealand changes tack with new All Blacks safety video
By

After years of missteps, Air New Zealand has today launched a new safety video that gets to the point, without patronising its audience. ‘Air All Blacks’ has launched in support of the team ahead of the World Cup in Japan next month – and it’s a star-studded line-up. And critics of the airline’s previous video can rest assured, there isn’t a single rap wannabe in sight.