Matt West, partner and business director at EightyOne, writes about the attempt to sponsor Wellington’s Basin Reserve in the name of supporting women’s sports.

With entries open for The 2019 Pressies, we take a look at how to deliver authentic content and audiences with Sean Brown, general manager of Mango Communications and convenor of judges for The Pressies, and Simon Kenny, head of communications and McDonald’s NZ.

2degrees has released a new employment brand campaign to showcase its diverse staff and what makes the company culture different.

With entries open for The 2019 Pressies, we take a look at pop culture hacking with TBWA’s Angelina Farry and Ben Wheeler, 2degrees chief brand and insights officer.

WPP AUNZ has posted a loss of $253.5 million for the half year ending 30 June 2019. In the announcement, John Steedman, executive director and Interim chief executive officer looked in the future, discussing agreements to reduce its portfolio by 20 businesses.

At the end of last month, advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference where Facebook’s vice president of partnerships, Ime Archibong, spoke about social responsibility, the danger of a single story and the power of technology.

A five-way pitch has ended with BMW Group New Zealand appointing Pead PR as its agency of record. The agency will oversee all communication elements for the group including press office management, corporate reputation and product communications for its two core brands BMW and MINI.