Monthly Archives: August, 2019

News
The Hot List winners: Media Product
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Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

News
The Hot List winners: biggest move in media
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Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

News
Advertising Week APAC 2019: insights from Facebook’s global marketing officer Antonio Lucio
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At the end of last month advertising executives strolled around Sydney’s iconic Luna Park for Advertising Week APAC, attending workshops and seminars from global industry leaders on topics ranging from mental health to the future of media. Georgina Harris attended the annual conference and heard from Facebook’s global marketing officer Antonio Lucio about diversity, regulation and rebuilding its reputation.

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Thinking P2P: Kiwi Catherine Brands shares insights from Microsoft and Amazon
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Kiwi Catherine Brands is the Microsoft global industry marketing director of retail and consumer goods, and was also one of the founding team members to launch Amazon Go – the world’s first grocery store without a checkout. This week, she spoke at the CX Conference 2019 about ‘P2P’ marketing and how companies, big and small, can ensure they’re placing people first.

News
The Hot List winners: TV/Radio host
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Back for another year, NZ Marketing has selected the best of the bunch in the media business. While the editorial team put their heads together to figure out who and what came out on top for the judges’ choice, our avid StopPress readers with their fingers on the pulse cast 4,507 votes to decide the People’s Choice winners.

Partner articles
Is authenticity real?
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I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an online e-sports gaming marketer. I couldn’t help but laugh at the irony of a whole bunch of people making money by distorting reality espousing the virtues of authenticity. It made me question my own interpretation of what authenticity is.

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Convergence: yesterday’s media buzzword is now the new normal
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Once upon a time our major media companies and telcos were none of each others’ business. Now they are all up in each others’ business because of ‘convergence’ driven by digital technology and the internet. TVNZ’s board told the government it won’t be getting a return in this crowded market and this week media bosses told Mediawatch the big players can’t all survive in it much longer.

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