The 2019 Agency Issue of NZ Marketing magazine is out now, featuring findings from the Agency Perceptions study conducted with TRA.
Monthly Archives: March, 2019
One year into NZME’s OneRoof, the real estate website has gone from strength-to-strength. We sat down with chief digital officer Laura Maxwell to chat about how the platform has grown, why it works and where to next.
Vodafone Warriors chief executive Cameron George has announced a new commercial concept, calling for marketing agencies and interested companies to present a proposal for their brand to get in front of Vodafone Warriors fans at one of the club’s home games.
Ahead of Zavy releasing its ‘Understanding the role of social media in driving sales’ white paper, Erin McKenzie talks to Zavy CEO David Bowes about how businesses can make the most of their social media accounts.
“To win in today’s world every business has to transform themselves to become focussed on the customer experience,” said Adobe president and CEO Shantanu Narayen as he took to the stage at the Adobe Summit. What followed was an event about peoples’ purchasing of experiences, not just products. Erin McKenzie shares a few insights from day one at the event.
Facebook is extending its ban on hate speech to prohibit the promotion and support of white nationalism and separatism.
Calls for social media to be regulated have escalated following their failure to act decisively in the public interest during the terror attacks in Christchurch.
The Association of New Zealand Advertisers and the Commercial Communications Council have released a second open letter to the global advertising and agency community, the next step in their quest to inspire a global change from social media platforms in the wake of the Christchurch terror attack.
Facebook needs to take accountability for its role in the Christchurch terror attack, which was live streamed on the social media site, the Privacy Commissioner says.
With the media mix greater than ever, country head NZ Mike Watkins talks us through JCDecaux’s eye-tracking study and how its billboards attract attention.
DDB has introduced a new visual identity that the agency says captures the essence of who they are, as well as being an outward symbol of its thinking, work and people.
If the terror attacks on two Christchurch mosques proved anything, it’s that one senseless act can leave a nation in despair. But what does the data tell us about human’s ability to commit acts of love, versus acts of hate? AUT professor Mike Hutcheson reflects on a Twitter experiment carried out years ago that measured just this – and says there’s hope for us yet.
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands.
However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.
Graham Medcalf takes a look at the week that was, covering advertisers moving away from Facebook, Google and YouTube, and the value of inclusive ads.
Anthem’s senior account director, Sarah Geel, looks at how empathy is turning the dial on customer experience.
StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine’s nonsensical name and the expectations of print.
Media outlets have begun discussions on how best to cover the court case of the accused Christchurch terrorist without giving him a platform for propaganda.
Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.
WPP AUNZ has announced Assignment Group and Y&R NZ will join forces to form the local arm of VMLY&R.
IABNZ’s Internet Advertising Report for Q4 2018 has been a released, with total digital revenue in 2018 reaching $1.058 billion following four consecutive quarters of double-digit growth. The total represents nearly 15 percent growth year-on-year.