News
How do local marketers see you? NZ Marketing brings back Agency Perceptions for 2019
The 2019 Agency Issue of NZ Marketing magazine is out now, featuring findings from the Agency Perceptions study conducted with TRA.
Monthly Archives: March, 2019
News
Under One-Roof: NZME’s real estate venture turns one
One year into NZME’s OneRoof, the real estate website has gone from strength-to-strength. We sat down with chief digital officer Laura Maxwell to chat about how the platform has grown, why it works and where to next.
News
Vodafone Warriors offer ‘own a game day’ at Mt Smart
Vodafone Warriors chief executive Cameron George has announced a new commercial concept, calling for marketing agencies and interested companies to present a proposal for their brand to get in front of Vodafone Warriors fans at one of the club’s home games.
News
The Compendium: 29 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings/Shakings: 29 March
Industry happenings at FCB, Harrison Grierson and Little Giant.
News
Being relevant to the world your customers live in: Zavy’s David Bowes on effective use of social media
Ahead of Zavy releasing its ‘Understanding the role of social media in driving sales’ white paper, Erin McKenzie talks to Zavy CEO David Bowes about how businesses can make the most of their social media accounts.
News
Adobe Summit 2019: How digital transformation will separate the leaders from the laggers
“To win in today’s world every business has to transform themselves to become focussed on the customer experience,” said Adobe president and CEO Shantanu Narayen as he took to the stage at the Adobe Summit. What followed was an event about peoples’ purchasing of experiences, not just products. Erin McKenzie shares a few insights from day one at the event.
News
Facebook bans white nationalism, separatism on its platforms
Facebook is extending its ban on hate speech to prohibit the promotion and support of white nationalism and separatism.
News
Prime Energy flicks the switch via Hello
New Zealand-owned electricity retailer Prime Energy has taken to the streets with a new out-of-home campaign via Hello.
Opinion
Christchurch mosque attacks: How to regulate social media
Calls for social media to be regulated have escalated following their failure to act decisively in the public interest during the terror attacks in Christchurch.
News
Marketing industry calls on global advertising and agency community to support change in light of Christchurch attacks
The Association of New Zealand Advertisers and the Commercial Communications Council have released a second open letter to the global advertising and agency community, the next step in their quest to inspire a global change from social media platforms in the wake of the Christchurch terror attack.
News
No Facebook accountability or contrition over terror attack – Privacy Commissioner
Facebook needs to take accountability for its role in the Christchurch terror attack, which was live streamed on the social media site, the Privacy Commissioner says.
Partner articles
Eye-tracking research proves JCDecaux delivers meaningful connections
With the media mix greater than ever, country head NZ Mike Watkins talks us through JCDecaux’s eye-tracking study and how its billboards attract attention.
News
Two ‘D’s making a ‘B’: DDB Worldwide gets back to its roots with a new visual identity
DDB has introduced a new visual identity that the agency says captures the essence of who they are, as well as being an outward symbol of its thinking, work and people.
News
Why love always trumps hate, as shown by a Twitter experiment
If the terror attacks on two Christchurch mosques proved anything, it’s that one senseless act can leave a nation in despair. But what does the data tell us about human’s ability to commit acts of love, versus acts of hate? AUT professor Mike Hutcheson reflects on a Twitter experiment carried out years ago that measured just this – and says there’s hope for us yet.
News
What’s inside NZ Marketing’s Agency Issue 2019
The latest issue of NZ Marketing came off the printers this week and is making its way to our subscribers. Delving into adland, the 96 pages cover the state of your industry in 2019, the challenges it faces and how it’s evolving.
Features
More than one model in the sea, part three: how organisations are taking the reins of their advertising
The marcomms industry is a fluid place. Clients come and go, new screens and platforms lure audiences’ eyes, talent moves from place to place, and in the face of these changes, the most efficient way to get a job done may not always be the same. Erin McKenzie takes a look at some of the clients doing it for themselves and the changing role of agencies, and finds there’s more than one model in the sea.
News
The Compendium: 22 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Social responsibility: Facebook in the aftermath of the Christchurch mosque terror attack
Friday 15 March started out as a day of hope in New Zealand. Social media was awash with posts, images and stories about the nation’s teenagers taking to the streets to demand action on climate change. Tens of thousands of school students took part in the demonstrations, which stretched the length of the country from Southland to the Bay of Islands.
However, by late afternoon, social media was filled with a completely different nationwide movement: an outpouring of grief about the Christchurch mosque terror attack.
News
AIA appoints Anthem for New Zealand rebrand
AIA has appointed Anthem to oversee its rebranding in New Zealand.
News
StopPress noticeboard: 21 March
Deals, expansions, launches and acquisitions across the Industry.
Opinion
Grey Matters: boycotting digital behemoths and strength in diversity
Graham Medcalf takes a look at the week that was, covering advertisers moving away from Facebook, Google and YouTube, and the value of inclusive ads.
Opinion
SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me
Anthem’s senior account director, Sarah Geel, looks at how empathy is turning the dial on customer experience.
News
“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines
StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine’s nonsensical name and the expectations of print.
News
How media plan to cover the accused Christchurch shooter’s trial
Media outlets have begun discussions on how best to cover the court case of the accused Christchurch terrorist without giving him a platform for propaganda.
News
Storytelling wins Harrisons February Ad Impact Award
Kicking off another year of Colmar Brunton Ad Impact Awards is Harrisons, which takes out the award for February.
News
Assignment joins with Y&R to create VMLY&R in New Zealand
WPP AUNZ has announced Assignment Group and Y&R NZ will join forces to form the local arm of VMLY&R.
News
Farmers account awarded to Clemenger Group
99 and Colenso BBDO have won the creative and customer experience business for Farmers. The win, after a competitive pitch, sees the advertising account return to 99 after a six-year hiatus.
News
IABNZ Q4 Revenue Report: digital revenue exceeds $1 billion in 2018
IABNZ’s Internet Advertising Report for Q4 2018 has been a released, with total digital revenue in 2018 reaching $1.058 billion following four consecutive quarters of double-digit growth. The total represents nearly 15 percent growth year-on-year.