After three years of consecutive overall growth, the New Zealand media agency market took a dip of 4.2 percent in advertising expenditure in 2018 – sitting at $1.02 billion. However, outdoor has out-performed the market and was the only channel to grow in 2018, rising 0.5 percent to $138.6 million.
Vincent Heeringa buckles his seatbelt before he heads off to the conference mothership, South by Southwest (SXSW) in Austin, Texas next week. The annual film, interactive media and music conference has been the industry’s platform for launching careers or guaranteeing the success of movies since 1987.
Industry happenings at Ola, Radio New Zealand and WPP’s Government and Public Sector Practice.
Time moves swiftly in the start-up world, and looking back from 2019, 1999 is practically the Jurassic. But it was that year that Sam Morgan acted on an idea he’d had while trying to buy a secondhand heater for his chilly Wellington flat and created Trade Me.
Special Group head of strategy Rory Gallery on the best being yet to come.
Former 99 managing director Paul Manning shares five ways his advertising background helped him in becoming an entrepreneur.
Looking at September’s social media activity, it’s a familiar sight of Air New Zealand holding the lead, however, across Facebook, Twitter and YouTube there’s been some competition for the top spot.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Last night the Great Room at Cordis in Auckland was transformed into a magician’s theatre as the curtain was pulled back on who was the best of the best in direct marketing at the 2018 NZDM Awards. And while the drinks flowed and the tricks amazed, no one could compete with Education New Zealand’s sleight of hand, with the crown entity taking home the bulk of the awards.
Graham Medcalf takes a look at the week that was, covering the return of creativity thanks to technological advances, the gender divide in New Zealand advertising, companies freezing their YouTube advertising and if advertising has becoming obsolete.
NZ Transport Agency and Clemenger BBDO are on a mission to prove the value of seatbelts, with an emotional campaign telling the real stories of Kiwi men whose lives were saved by belting up.
