News
A fresh cut rubber hose: Kia puts a smell to NBA teams
There’s nothing like that new, sweaty car smell. Kia Motors America is letting its test drivers get close to their favourite NBA stars by giving away NBA-themed air fresheners.
Monthly Archives: March, 2017
News
The Compendium: 17 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
CEO Gill Stewart set to leave the Marketing Association
Marketing Association chair Lance Walker announced today via an email to members that Gill Stewart, the organisation’s chief executive, would be departing her role after 18 months at the helm.
News
G-Shock goes behind the scenes to see what makes an All Black
Julian Savea fans have been able to get a glimpse of the hard work that goes into his performance on the field and delve into the All Black’s world in a bold video for G-Shock New Zealand.
News
Dentsu Aegis claims the Air New Zealand media account—UPDATED
StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September.
News
Havas acquires Mr Smith, rebrands it Havas New Zealand
Auckland advertising agency Mr Smith is no more after it was acquired by global network Havas in a deal which has seen the agency’s founding partners John O’Leary and Ben Handy head the local operation and a rebrand to Havas New Zealand.
News
King St adds Beaurepaires’ media account to the ledger
Following on from its recent win of Manukau Institute of Technology, Hamilton-based agency King St has now also picked up the media account for Beaurepaires.
Opinion
SXSW 2017: Alex Radford on why AI will be more important than VR or AR over the next few years
Dentsu Aegis’ Alex Radford provides a thought-provoking explanation as to why marketers need to think seriously about talking to robots over the next 12 months.
Opinion
Gender. What’s the issue?
At a time when words like ‘feminazi’, ‘man hater’ and ‘snowflake’ are thrown around quite freely, Bridget Taylor thinks the gender debate is still worth having.
News
SXSW 2017: Ben Rose on the value of influencers
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.
News
Brother from another udder: Anchor gets poetic about milk
Anchor and Colenso BBDO have released the next series of videos in the ‘Go Strong’ campaign, this time turning to slam poetry to highlight the benefits of milk and the strength it gives us.
News
Newsroom not afraid to rattle the cage as full site launches
When Mark Jennings and Tim Murphy first announced their news venture, they were no doubt aware that they needed something substantial to coincide with the launch—a story befitting the promise that Newsroom would be covering ‘things that matter’. On day one, they delivered.
News
Ads of the Week: 14 March
A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
News
Us&Co closes down as founders part ways
Digital agency Us&Co has closed after the team parted ways to move on to bigger things says founder James Polhill.
Movings & Shakings
Levi Slavin set to return for senior role at Colenso BBDO
StopPress understands that well-regarded creative Levi Slavin has returned to New Zealand to take up a creative leadership role at Colenso BBDO.
Opinion
SXSW 2017: Ben Rose on brands you probably haven’t heard of (yet)
Beyond the familiar names of Facebook and Google, Ben Rose encounters a few new tech players he thinks might be worth keeping an eye on.
Partner articles
Segmentation of one too many
If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.
News
Data dump: AdRoll investigates what keeps marketers up at night
Marketers’ minds have remained fixed on marketing measurement according to AdRoll’s 2017 State of Performance Marketing Report, which gives an insight into how marketers see the future of digital marketing evolving.
News
Escalating GIFs
European Antibullying Network, with Ogilvy & Mather Berlin, has launched a campaign to stop teens bullying by speaking to them through GIFs.
News
Fans melt over Game of Thrones premiere date
HBO has announced the premiere date of Game of Thrones season seven, however, rather than coming straight out with it, the date was frozen in a block of ice for fans to uncover.
News
Grocery store GoodFor breaks free from packaging
Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.
News
From the green to Auckland backyards: Lydia Ko announces upcoming tour, takes golf to Kiwis
Later this year, New Zealand will host some of the world’s golfing superstars during the Mckayson New Zealand Women’s Open. And to build the hype, sports marketing agency The Clubhouse and Augusto turned Auckland backyards into a green for Lydia Ko.
Opinion
SXSW 2017: Ben Rose on learning from giants
NIB’s Ben Rose is currently in Austin for this year’s edition of SXSW, and he has learnt a few tips for organisations looking to collaborate with the juggernauts of capitalism.
News
The Compendium: 10 March
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
News
Netball New Zealand shows the inner strength of its players
Netball New Zealand, ANZ and True have come together to show the true grit of the country’s netball stars in a ‘Made from More’ campaign for the ANZ Premiership.
News
High hoops: National Basketball League gets set to hit multiple screens, tries to tempt naming rights sponsor with growth stats
Next week, the National Men’s Basketball League will begin, with games live-streamed by NZME and broadcast on Maori TV. And now, with the sport continuing to grow in popularity, Basketball New Zealand is looking for a brand to get involved as naming rights sponsor. We chat to commercial director, Chris Simpson.
News
Orchard Thieves touts new look in first campaign via Saatchi & Saatchi
Late last year, Saatchi & Saatchi was appointed as cider brand Orchard Thieves’ lead creative agency and now, the agency has rolled out the out-of-home elements in its first campaign, ‘Bring the Fox’.
News
One thing leads to another: Augusto’s role in getting Discovery’s Everest Rescue off the ground
Augusto has just added Discovery’s Everest Rescue Series to its growing portfolio of global TV series and documentaries. We chat to agency’s general manager Oliver Sealy and executive producer Cass Avery about the arduous journey it took to get this thing off the ground.
News
Take a look inside: Vodafone announces news portal to share its stories
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
Opinion
Great ad. Where’s the idea?
In an industry based entirely on the quality of its creative ideas, Hunch founder Michael Goldthorpe reckons standout examples are rarer than they should be.