Cast your mind back a year, and TVNZ was kicking off the hunt for the hard to find eyes of 18-39-year-old males. The solution was Duke, a free to air channel on TV and online with the freedom to experiment with its offering to gain the greatest appeal. We chat to general manager of online sales Louis Niven and Duke programmer Ed Kindred about it being the first male-skewed channel, it’s flexibility to try new things and what’s in store for its future.
Monthly Archives: March, 2017
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Running around the house and backyard in search for chocolate eggs has long been the definition of Easter. Now, New World and 99 have given the popular past-time a modern day twist by putting it into an augmented reality game.
Snapchat has announced it’s available to partner with New Zealand brands and Air New Zealand is the first to get on board.
Donned in flat cap, cardigan and salt and pepper beard, CleanPaleo director Art Green fronts up the company’s first major ad campaign as Grandpa Leo. We talk to the health food entrepreneur and former Bachelor star on filming, the company itself and leveraging the ‘Art Green’ brand.
It’s tax return time again and this year, WooHoo’s vying for business with a new campaign, via Omnicron and a network of specialists, that captures the employed to self-employed. We take a behind scenes look at ‘Show Me The Money’ to see what the online tax agency wants to achieve, what Omnicron delivered and what a ‘woohoo moment’ really is.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new Trade Up campaign showing that all you need for a good time is an iPhone and a dog.
Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.
NZME Vision and Radius Care have partnered up to create a heartwarming video depicting a family reunion both virtually and in real life.
As the winds of change gust through the industry, Flying Start executive content producer Sam McCauley argues that it pays to hold onto some of the well-established truths that were shaped over the last three decades.
The Clemenger Group New Zealand is future proofing its marketing offering, with the announcement it’s merged Clemenger BBDO, Touchcast and Proximity to create a ‘new age’ agency with what it believes to be the resources, talent and capabilities required to go forward.
Brands are just coming of age in the new collaborative economy. Like any teenager though, a lot of their actions at the moment are a bit awkward. Most of us learnt at some point that joining in on an existing conversation is much easier than starting your own by shouting until you get someone to pay attention. But to join in and be heard means being relevant and on code, and of course the ‘on code’ bit is what brands need to work out because it is constantly changing.
Micro-trends in fashion are constantly changing – one minute we’re being told we should be wearing harem pants, and the next you shouldn’t be seen dead in them. It’s near impossible to keep up with what’s in vogue at any given time. TRA marketing coordinator Claire Tutill and Auckland-based fashion designer and product developer Rory Docherty take a look at how fashion is a powerful vehicle for social change.
In this final instalment of a three-part series, we chat to Track’s managing director Rob Limb to get an agency perspective on what New Zealand businesses should look out for when it comes to marketing automation.
Combining the best of the old with the rise of the new, Newshub has implemented a new methodology that hopes to get opinion polling right. We talk to political editor Patrick Gower on the reasons behind this change, why polling matters, whether politics is becoming a two-horse race and whether we can still trust the polls (and the media) in light of last year’s shock political events.
Earlier this year, Kiwibank entered new territory as it branched out of a traditional campaign to fund its own TV series, Mind Over Money with Nigel Latta. Following the series’ conclusion on air, we chat to general manager of marketing communications Regan Savage about its performance, separating itself from branded content and where to next for the series.
Industry happenings at the Marketing Association, InMobi, Fish&Clips and Gemba.
MediaWorks has announced its Radio CEO Wendy Palmer will be stepping down at the end of April. In her place, David Gibbs, who has been assisting the radio team since the beginning of the year will act as head of radio.
While New Zealanders kicked back to the cricket and flocked to Adele, the weekend saw those in adland braced for another round of awards as the Asian regional creative festival, AdFest, announced its winners. Local agencies Clemenger BBDO and Colenso BBDO are among those celebrating success.
Millennials, like no other consumer group, are driving how, when and where they want marketing messages to engage them. Considering their digital habits, it would seem logical for marketers to target this large and demanding group of the population via digital ads. However, recent research is suggesting that this might not be the case. In fact, when Millennials do emerge from their digital black holes, it seems that they are much more likely to engage with marketing presented via more traditional platforms.
As Germany fights off the last of its dreary winter season, Mexico is looking to spice up those spontaneous bouts of rain with a storm cloud full of its national delight.
Sky has extended its offering to its Sky Sport customers, with a Sport Highlights app that allows them to keep up to date with the best of their favourite sport without tuning into the games.
OMD swapped a day in the office for a day of hard labour to mark its Do Good Day that gives back to communities in need.
Following more than two decades with TVNZ, director of content Jeff Latch has handed in his resignation.
Earlier this month, Toyota and Saatchi & Saatchi introduced Billie and her grandad whose playful relationship was set to give the enduring ‘Believe’ brand platform a new look. We revisit the pair to see what they’ve been up to since they pondered a robotic future world.
TRA brand strategist Tim Gregory goes back to McDonald’s early days to see how its golden arches became a cultural symbol, and why there’s a fundamental category-culture disconnect between the values and worldview of a significant and growing segment of Western society and the everyday business the fast food giant.
In the second of a three-part series, we talk to three Ubiquity clients—Neon, Methven and FAB Group—to get their take on what marketing automation has done for them so far.
TVNZ has confirmed it is entering into consultation with its staff in relation to proposed changes that will see an overall reduction of roles in its media operations and news teams.