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Pump gets drummers to feel the flow
Shot in a single sweeping take, Pump and DDB show that staying hydrated keeps the beat going. Plus, Pump and Eat My Lunch team up to provide water for kids—but not everyone’s happy.
Shot in a single sweeping take, Pump and DDB show that staying hydrated keeps the beat going. Plus, Pump and Eat My Lunch team up to provide water for kids—but not everyone’s happy.
Ahead of the new season of The Bachelor, MediaWorks has released the identity of the man at the centre of TV’s biggest love polygon. Creative director Shay Logan and marketing manager Reuben Wiremu talk about giving the audience a chance to get to know him and avoiding speculation.
Admittedly, consumers don’t always buy sustainable products. But TRA senior consultant Jon Carapiet warns that this doesn’t mean businesses get to do whatever they want.