News
Ads of the week: 23 August
Whittaker’s, Hallenstein Brothers, Cavalier Bremworth and Mainland NZ step up to the podium this week.
Monthly Archives: August, 2016
Movings & Shakings
Movings / Shakings: 23 August
Industry happenings at Spark, Bare.pr, Anthem, Robber’s Dog, Photoplay and Proof.
News
Whittaker’s launches throwback pop-up shop to celebrate its K Bar chocolate
To promote its new K Bar fusion chocolate, Whittaker’s opened its very first pop-up shop in the style of a 1950s milk bar on Wellington’s Cuba Street. Here’s a look inside and a rundown of how its promoting the chocolate.
News
Jay Alvarrez takes Hallenstein’s suits into a den of sharks
Hallenstein Brothers has launched a new campaign with Lach & Friends, again featuring YouTube and Instagram sensation Jay Alvarrez who shows off the durability of the brand’s High Performance suit by hanging out in shark-infested waters off The Bahamas.
Opinion
Why do some brands have such terrible slogans?
Copywriter Peter Kerr vents about some of the less-than-inspired slogans that business owners have coupled with their brands.
Opinion
Spice Up Your Life: TRA gives the popular girl group a 2016 remake
To mark the Spice Girls’ 20th Anniversary, TRA strategist Antonia Mann has renamed the group’s members according to today’s cultural trends. Audacious Spice, Spice the Creator and Snap Spice make the list.
Partner articles
‘We just set the table’ – executive producer of Real Housewives of Auckland
We get the goss from executive producer Hayley Cunningham about what went into making a show like this for a Kiwi audience and how there might be more to the series, and the housewives, than meets the eye.
News
Not quite dead: Damian Christie weighs in on the television debate
Following Duncan Greive announcing the death of television, Damian Christie shares his thoughts on the New Zealand on Air audience survey information and says the statement ‘television has lost out to the Internet’ is a false dichotomy.
News
A lovely little holiday with Putin
Going on holiday is usually a time when we try to put our phones away, get our books out and relax. But there are those among us that just have to be connected, constantly, which Lithuanian news site 15 Min has executed beautifully in these holiday snaps, featuring some well-known faces.
News
Cavalier Bremworth takes a fashion forward approach with its new look and carpet
Cavalier Bremworth has undergone a transformation, via Federation, led by a new product and look. And giving the brand a new lease on life, the beautiful creative work is not what you would typically expect from a carpet company.
News
Food has feelings too
Actor, comedian and filmmaker Seth Rogen took over a super market recently when he got cheeky with some talking fruit to promote the film #SausagePartyMovie and show the people of New York that food has feelings.
News
The Compendium: 19 August
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
News
Looking back to move forward: FCB returns to The School House
FCB is showing its cerebral side with the launch of The School House, a new forum dedicated to casting a critical eye on advertising and, more broadly, the New Zealand cultural landscape.
News
Mitre 10 extends its online offering with on-demand channel to entertain Kiwi DIY enthusiasts
TV has had a rough time of it recently, with declining audience figures causing some to consider it dead. Now Mitre 10 has made a play to take advantage of the shifting audience, by creating its own On Demand video streaming channel, via Augusto, servicing DIY spirited Kiwis with a host of original home improvement themed content.
News
NZ Police reigns supreme at this year’s SMCAKLs
The third annual SMCAKLs were held last night, celebrating the best use of social media in the country, which saw NZ Police come away with the most coveted award of the night.
News
Air New Zealand pitches Cockpit Karaoke to James Corden
Air New Zealand has put a call out to actor and talkshow host James Corden to step into the airlines cockpit and create a #CockpitKaraoke.
News
Mainland aims for the feels with heartwarming tale of old love
Mainland NZ has released a new heart warming campaign, via Colenso BBO, that tells the love story of Bob Eggerton and Millie Pullman. However, as group creative head Mick Stalker tells us, the real story goes beyond the 30 second spot. We talk to him about Mainland as a storyteller, the talent and the choice to use an older cast.
News
Ecostore puts DDB in charge of creative campaigns, keeps Special Group on brand and packaging
Environmentally friendly manufacturer Ecostore has awarded a slice of its advertising and comms business to DDB. However, Ecostore founder and current chief ethical officer Malcolm Rands stressed Special Group would remain in charge of brand development and packaging.
News
Legalising dope: money maker or social cost?
Two-thirds of New Zealanders support either legalising or decriminalising marijuana, according to a New Zealand Drug Foundation study released this week, and Labour and New Zealand First have come out in support for a referendum on the matter. Henry Oliver looks at what opportunities could be created for marketing and branding if marijuana is legalised, and what it might mean for New Zealand’s economy.
Opinion
Luke Procter reckons sneaker manufacturers can teach us a thing or two about marketing and insight
TRA’s Luke Procter unpacks Adidas’s successful brand culture from his own experience as a ‘sneakerhead’.
News
What really happens to abandoned shopping carts
Online shoppers beware, your abandoned shopping carts are littering the planet.
News
Why the Sky/Vodafone deal could hinge on sport content rights
Spark’s decision to narrow in on sport streaming rights in its opposition of the Sky/Vodafone merger was an interesting move, given that the telco no longer offers sport content as part of its SVOD offering. We look at why so much hinges on sport content.
News
Bigpipe couples outdoor with digital to trumpet its app
Bigpipe has advertised on its first ever billboard after focussing most of its advertising budget online, saying it wants to mix things up to reinforce its message.
News
Sport Check champions Olympians’ pain
Since the Olympics kicked off, videos of athletes breaking records, reaching new heights and new speeds have gone viral, but so too have the videos of athletes injuring themselves in the process. Sport Check has turned the moments that make audiences cringe into moments of inspiration in a powerful campaign to build support for the Canadian team.
News
Pokemon Go for good
The UK charity Missing People is taking advantage of the Pokemon Go craze in a new campaign, via BBH London, that raises awareness for the missing by encouraging players to hunt for people as well as Pokemon.
News
TVNZ Blacksand lends its interactive storytelling knack to Paralympics campaign
TVNZ has launched its countdown to the Paralympics with a new interactive ‘Built Different’ campaign, via Blacksand, that celebrates the determination, strength and the achievements of New Zealand’s Paralympians.
News
Spark formally opposes the proposed Sky/Vodafone merger
Spark has expressed its concerns over the proposed merger between Vodafone and Sky by making a submission to the Commerce Commission, New Zealand’s competition regulator.
News
The Block NZ ratings: overall audience drops slightly, 25-54 demographic remains steady—UPDATED
Despite a worsening housing crisis, Kiwis don’t appear to be getting bored of DIY show The Block just yet, according to season five’s ratings.
News
2degrees hypothesises what happens to unused data
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all Kiwi’s unused mobile data go?