August 2016 - Page 4 of 4 - stoppress.co.nz

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Monthly Archives: August, 2016

The elephant and the rider: Paul Catmur on the behavioural science behind the life-saving Heart Foundation campaign

By Damien VenutoAugust 5, 2016

Advertising usually only makes the mainstream media when an All Black features in a spot or when consumers lash out at something they deem to be offensive. However, today’s edition of the NZ Herald reserved a slot on its front page for a different kind of advertising story. We chat to Barnes Catmur Dentsu managing partner Paul Catmur about why this campaign has been so effective.

Movings & Shakings

Movings / Shakings: 5 August

By StopPress TeamAugust 5, 2016

Industry happenings at R/GA Los Angeles The Clemenger Group, Designworks, NZ On Screen, BMW, Johnson & Lairn Management, DDB and Progressive Enterprises.

Not that different: millennials and boomers have more in common than they’d like to admit

By Jeremy McDonnellAugust 5, 2016

TRA research consultant Jeremy McDonnell finds that millennials’ shopping habits aren’t so different from those of earlier generations.

Myer gives back with registry for abuse victims

By Sarah DunnAugust 4, 2016

Australian department store Myer has come out in support of the Salvation Army women’s refuge with its Give Registry campaign.

Mates rates: Vodafone uses friendship to pull in the youth market

By Holly BaggeAugust 4, 2016

Vodafone has launched a campaign, via FCB, to tap into the much-desired youth market, pushing its new customisable mobile packages and other deals, saying the initiative is different from anything it’s done before. And next week it will be marooning someone on a barge in Auckland Harbour as part of the promotional activity. We talk to Vodafone head of segment marketing Delina Shields about the thinking behind the campaign and why it’s placed such an emphasis on the young’uns.

Countdown adds Star Wars to the collectables craze

By StopPress TeamAugust 4, 2016

The collectables fad has over the last few years taking hold of the nation, with retailers and petrol stations drawing in the masses with their miniature marvels. And while by all rational measures the craze should’ve run its course by now, Countdown is squeezing the lemon for all its worth by launching yet another round of collectables.

DDB to go ‘double denim bogan’ for KidsCan, puts the challenge to other agencies

By StopPress TeamAugust 4, 2016

With one month to go until the KidsCan National Mufti (or fancy dress) Day, DDB has laid down the challenge to its staff, clients and other agencies who might be interested to go ‘double denim bogan’ for the cause.

NZ On Air’s latest audience trends: traditional media holds strong, while digital continues to grow

By StopPress TeamAugust 3, 2016

NZ On Air has released research carried out by Glasshouse Consulting on Kiwis’ media consumption habits, finding the most rapid change is with younger audiences and New Zealanders continue to tune in to traditional media in the largest numbers.

Partner articles

The NZ Marketing Summit is back: Lego, Uber, Maccas and all things great

By StopPress TeamAugust 3, 2016

Hear directly from international and local heroes who will share their passion, experience and stories about taking marketing to the next level.

The great outdoors: Adshel gets creative with chips and real estate

By StopPress TeamAugust 3, 2016

Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.

Hell enters supermarkets with Baked frozen pizzas

By Caitlin SalterAugust 3, 2016

Hell hopes to change the perception of frozen pizzas with a new range called Baked set to roll out across supermarkets nationwide following a soft launch in Wellington.

By StopPress TeamAugust 2, 2016

There’s a new hashtag in the Twitterverse, and it’s fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?

Bros and brewskis: are beer advertisers missing a lucrative opportunity by excluding women?

By Ben MackAugust 2, 2016

Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group.

Choose your style

By StopPress TeamAugust 2, 2016

Ray Ban assembles an assortment of weird and wonderful people to illustrate that its new customisation tool allows anyone to create a pair of sunglasses perfect for them.

Ads of the week: 2 August

By StopPress TeamAugust 2, 2016

Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.

The playing field is being levelled but the game is still rigged, Mr Roberts

By Damien VenutoAugust 2, 2016

If a change in law automatically changed society, then Saatchi & Saatchi’s Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn’t how the world works, he’s dead wrong.

Orcon partners with artists to transform boring modems into works of art

By StopPress TeamAugust 2, 2016

It’s a regular feature in any modern home, a lifeline even for those who live in it and yet the broadband modem gets little notice for anything other than its function. But Orcon hopes to banish the boring, by bringing together New Zealand artists to turn the modem into a work of art in a designer series.

Smirnoff turns selfies into cocktails for a winter competition

By StopPress TeamAugust 2, 2016

Smirnoff and Young & Shand made the most of Kiwi’s love of selfies and snow in a new ‘Pure Potential’ campaign, which saw photos recreated in a cocktail during a Facebook Lifestream.

MediaWorks appoints Michael Anderson chief executive, David Chalmers set to depart for Spark

By StopPress TeamAugust 2, 2016

MediaWorks and Spark both sent out media statements this morning confirming key executive appointments, with the former appointing a new chief executive and the latter a new chief financial officer.

NZ Story calls on production companies to join its creative collective

By Damien VenutoAugust 1, 2016

NZ Story, the government organisation charged with enhancing New Zealand’s reputation as a business hub, has posted an ‘Invitation to Qualify’ (ITQ) on the government’s tender services website in a bid to attract interest from production companies.

Partner articles

A recipe for success: Bauer invites 50 influencers to dinner

By StopPress TeamAugust 1, 2016

Take a celebrity chef, 50 influential guests and a willing sponsor and you have the perfect ingredients for food lovers. Here’s how Metro and Taste magazine brought all these things together for its Seasonal Suppers campaign.

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