Monthly Archives: September, 2013

News
Horse’s Mouth: Lance Walker
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After five years at Loyalty New Zealand, and three in the role of chief executive, Lance Walker is off for a six-month sabbatical in France with his family. So does he call us loyal?

News
NZ Innovators Awards finalists revealed
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The world’s first cardiovascular exercise bike, an aerial robot, a method of controlling insects with sex, a novel bladder cancer detection test and a cardboard pet casket range are among the finalists of this year’s New Zealand Innovators Awards, the annual awards that celebrate the best of Kiwi innovation.

News
The Edge shows radio’s social side
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The Edge FM is continuing its growth on social media with the announcement its Twitter account has been given the ever sought after ‘blue tick’. The ‘blue tick’, which verifies The Edge’s Twitter feed as an authentic handle, will deepen the radio station’s relationship with its fans and increase its reach, according to marketing manager Emily Hancox.

News
The progression of love?
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We had to wonder recently if Stuff’s website was trying to show us what happens when the honeymoon is over – as its wallpaper promoting a dating site shared the front page with a less romantic story.

News
Action man
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Domain name registrar and hoster Go Daddy, with agency Deutsch New York, have put Muscles from Brussels Jean-Claude Van Damme in the most dangerous positions of his career.

News
Electioneering on the road
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Election marketing is all about values and pork barrels. But sometimes you wish candidates would cut the frills – that’s just what Auckland mayoral hopeful Penny Bright has done.

News
Crazy cat lady
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If your dream is to live out retirement surrounded by cats and stacks of old newspapers, this informercial parody by US students for Tenth Life Cat rescue could show you how to get there.

Opinion
The end of the big show: Mike O’Sullivan on how content trumps creativity
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In these fragmented, digital times, the allure and impact of big, expensive brand ads is on the wane. Content marketing is increasingly filling the void and the industry is starting to recognise that substance is more important than style when it comes to advertising. And it’s about time, says Mike O’Sullivan, executive director at BrandWorld and recent inductee into the TVNZ Marketing Hall of Fame.

News
Tui vs Moa: the battle continues
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Recently, Tui put up a few Yeah Right billboards that said ‘My shout, I’ve got shares in Moa beer’, which was a jab at the fact that its stock price dropped by around 32 percent after it failed to meet its sales targets. And Moa has responded in typically comical fashion by showing how hard it is to get hold of Tui’s owners.

News
Columbus explores fresh territory with big brand overhaul
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Columbus Coffee kicked off in 1995 and it’s grown considerably since then, with 54 stores now dotted around the country. But after an 18 month project to breathe some new life into the brand, the chain is celebrating a new look, a new menu, new fit outs, new products and a host of new partnerships.

News
Clemenger, Touchcast and OMD seize the day for Wellington Tourism
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A new Positively Wellington Tourism campaign aims to sweep away perceptions of a blustery city where the chances of an enjoyable visit depend on the weather. The domestic marketing push shows off people and places: craft beer tasting at Garage Project; cheese buying at local food institution Moore Wilson’s; fish and chips with the family at Oriental Bay; brunch at Maranui Cafe and more.

News
Slap Key with a wet fish
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Every now and then a gem of an email comes to us – this time it’s from a “a digital agency that cares about New Zealand and Kiwis” that’s giving ordinary Joe Public the chance to slap John Key with a fish.
It’s all about the GCSB, bro!

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