News
Taco Bell goes loco
Ever wanted a product to come to your country so badly you just had to have a whinge to the maker? These Canadian fans really wished they hadn’t when Taco Bell went a bit loco and made them literally eat their words.
Monthly Archives: September, 2013
Opinion
We are the champions: how marketers can help turn Kiwi companies into world-beaters
Marketers are in a unique position to help engrain design principles in New Zealand business, writes Melissa Jenner.
News
We need a montage: Kellogg’s adds some cheese to its bran
There’s nothing better than a graph that shows complex information simply, except perhaps for a montage that shows the passage of time quickly. And, like Forrest Gump, Team America, Rocky IV and many other movies before it, Kellogg’s and JWT have embraced that classic filmic technique with a spot that aims encourage people to take the All-Bran 7 Day Challenge.
News
APN’s Herald on Sunday and Rotorua Daily Post take top regional awards
The Herald on Sunday is one of the few papers in this country to have charted increases in circulation and readership over the past few rather difficult years. And that performance has been recognised after it beat out newspapers from across Australia, New Zealand, South-East Asia and the South Pacific to win the best Sunday newspaper at the Pacific Area Newspaper Publishers’ Association (Panpa) Awards.
News
Al Jazeera English comes to NZ
Kiwi viewers can now tune in to the Al Jazeera English news channel on Sky and will be able to see it on Freeview from 1 November. According to a recent statement, the channel will reach around two million New Zealanders on Sky channel 90 and Freeview channel 16, broadcasting live and free to air.
Opinion
Blindness, books and copyright law: how the Marrakesh treaty is giving the gift of literature
The blind and visually impaired have long suffered what has been dubbed a “book famine”. But changes to copyright law have finally provided relief, say Anton Blijlevens and Jillian Lim.